SavedAdd your journal

Journals / Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi / 1997 / Cilt: 13 - Sayı: 1

MARKA BAĞLILIĞI VE MARKA BAĞLILIĞINA ETKİ EDEN FAKTÖRLER

Nuri ÇALIK
Pages
109–120
Publication Date
1997-12-01
DOI
—
🏛️Bibliographic metadata and full text access for this article are provided via DergiPark.
DergiPark Record ↗

Özet

Öz -

🔖

Cite This Article

ÇALIK, N. (1997). MARKA BAĞLILIĞI VE MARKA BAĞLILIĞINA ETKİ EDEN FAKTÖRLER. Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, Cilt: 13 - Sayı: 1, 109–120. https://ajindex.com/articles/142793

📄 Full Text PDF Viewer

📄

PDF görüntüleyici hazırlanıyor...

References (3)

  1. Charlton P. ve A.S.C. Ehrenberg, "McConnel's Experimental Brand Choice Data", Journal of Marketing Research, C.X, S.3 (Ağustos, 1973)
  2. Dell I., Best Roger J. ve Coney Kenneth A., Consumer Behavior­lmplications tor Marketing Strategy-, (Plano,Texas: Business Publications ine., 1983)
  3. Engel James F., Blackwell Roger D. ve Kollat David T., Consumer Behavior, (Hinsdale, lllinois: The Dryden Press, 1978 Fader Peter S. ve Schmittlein David C., "Excess Behavioral Loyalty tor High-Share Brands: Deviations from the Dietrich Model tor Repeat Purchasing" Journal of Marketing Research, C.XXX, S.4, (Kasım 1993). Meer David, 'System Beaters, Brand Loyals and Deal Shoppers: New lnsights lnto the Role of Brand and Price" Journal of Advertising Research, C.XXXVI, S.3, (Mayıs-Haziran 2995) Prince Melvin, Consumer Research tor Marketing Decisions, ( New York: A Ronald Press Publication, John Wiley and Sons, 1982) Tellus Gerard J., "Advertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice", Journal of Marketing Research, C.XXV, S.2, (Mayıs 1988)