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Journals / Journal of Tourismology / 2026 / Volume: 9 Issue: 1

The Effect of Attitude and Acceptability of Robot Use in Restaurants on Behavioral Intention

Ahmet Erdem(Harran University, School of Tourism and Hotel Management)0000-0001-8120-3958
Mahmut Barakazı(Harran University, School of Tourism and Hotel Management)0000-0002-2468-7981
Ferhat Şeker(Adana Alparslan Türkeş University of Science and Technology, Faculty of Business Administration, Department of Tourism Management)0000-0001-6397-1232
Pages
—
Publication Date
2023-11-21
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

Lastly, according to R-square, 82.6% of behavioural intention is explained by attitudes and acceptability towards the use of robots in restaurants.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:In recent years, it has been seen that technology-based tools have started to take place frequently in our daily lives.
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Key Findings & Data:With the increase in technological awareness, it is observed that the tendency of individuals who are curious about creativity and innovation towards businesses that provide smart robotic services is increasing.
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Conclusion & Impact:Lastly, according to R-square, 82.6% of behavioural intention is explained by attitudes and acceptability towards the use of robots in restaurants.
🔬Design:Review & Systematic Survey
📍Scope:Comprehensive Sample
⚙️Variables:Robots · Robot Use in Restaurants · Attitude

Abstract

In recent years, it has been seen that technology-based tools have started to take place frequently in our daily lives. This situation is more prominent in organizations such as food and beverage producing human-oriented services. With the increase in technological awareness, it is observed that the tendency of individuals who are curious about creativity and innovation towards businesses that provide smart robotic services is increasing. The aim of this research is to determine the effect of attitude and acceptability of the use of robots in restaurants on behavioral intention. In line with the purpose of the research, relationships were determined with the help of data obtained from the scales developed on the subject. Based on the literature review, five hypotheses were developed. Relationships were tested with the path analysis created within the scope of structural equation modelling. The acceptability of robot use in restaurants by customers has a significant positive effect on behavioral intention, and this variable has the greatest effect on behavioral intention. In addition, “experience” and “advantage” dimensions of attitude towards robot use have significant positive effects, “disadvantage” dimension has a negative effect on behavioral intention. Lastly, according to R-square, 82.6% of behavioural intention is explained by attitudes and acceptability towards the use of robots in restaurants.

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Cite This Article

Erdem, A., Barakazı, M., Şeker, F. (2023). The Effect of Attitude and Acceptability of Robot Use in Restaurants on Behavioral Intention. Journal of Tourismology, Volume: 9 Issue: 1. https://doi.org/10.26650/jot.2023.9.1.1191050

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