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Journals / Journal of Tourismology / 2025 / Volume: 11 Issue: 2

Acceptance of Edible Insect Consumption within the Framework of the Diffusion of Innovations Theory

Ramazan Karaman(DICLE UNIVERSITY)0000-0002-3801-2651
Pages
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Publication Date
2026-01-23
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AI Summary & Key Takeaways

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⚡ TL;DR(Too Long; Didn't Read)

In conclusion, the widespread adoption of edible insects may become possible over time through increased public awareness, the evolution of cultural norms, and the contributions of sectoral promotions.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:This study aims to understand individuals' attitudes, perceptions, and cultural barriers regarding the acceptance of edible insect consumption within the framework of the diffusion of innovations theory.
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Key Findings & Data:The study group consisted of 25 students enrolled in the Culinary Programme at Dicle University.
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Conclusion & Impact:In conclusion, the widespread adoption of edible insects may become possible over time through increased public awareness, the evolution of cultural norms, and the contributions of sectoral promotions.
🔬Design:Research Article
📍Scope:Comprehensive Sample
⚙️Variables:Diffusion of Innovation · Diffusion Theory · Edible Insect Consumption

Abstract

This study aims to understand individuals' attitudes, perceptions, and cultural barriers regarding the acceptance of edible insect consumption within the framework of the diffusion of innovations theory. A qualitative research approach was adopted, using a phenomenological design. To achieve the objective of the study, a semi-structured interview form was prepared, and expert opinions were consulted. After finalising the form, the interview technique was employed as the data collection method. The study group consisted of 25 students enrolled in the Culinary Programme at Dicle University. The obtained data were transferred to the MAXQDA 20 qualitative analysis software in file format and subjected to content analysis. The results of the research revealed that a large majority of participants do not perceive edible insects as suitable for their traditional culinary culture and hold negative views towards consuming such foods. However, the potential benefits of edible insects, such as environmental sustainability, nutritional value, and advantages in production processes, had a noticeable impact on individuals who demonstrated a more open-minded approach in their attitudes. The increased accessibility of edible insects and their more widespread presence in society could positively influence participants' attitudes. However, cultural perceptions, social norms, and religious sensitivities are factors that complicate the acceptance of these foods. Even if participants had the opportunity to try consuming edible insects, they were generally unwilling to adopt this habit. In conclusion, the widespread adoption of edible insects may become possible over time through increased public awareness, the evolution of cultural norms, and the contributions of sectoral promotions. The recommendations developed as a result of the study are directed towards society, educational institutions, the gastronomy sector, religious authorities, and public institutions, with the aim of increasing the social acceptance of edible insects, overcoming cultural and psychological barriers, promoting sustainability and innovation in the food industry, and thereby guiding future research and practices.

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Cite This Article

Karaman, R. (2026). Acceptance of Edible Insect Consumption within the Framework of the Diffusion of Innovations Theory. Journal of Tourismology, Volume: 11 Issue: 2. https://doi.org/10.26650/jot.2024.10.2.1708874

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