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Journals / Journal of Tourismology / 2026 / Volume: 10 Issue: 1

The Impact of Environmental Awareness on Green Product and Green Accommodation Purchasing Behavior: A Study on Domestic Tourists Visiting Antalya Province

Aysen Ercan İştin(SIRNAK UNIVERSITY, TOURISM AND HOTEL MANAGEMENT ACADEMY, DEPARMENT OF GASTRONOMY AND CULINARY ARTS)0000-0002-7622-361X
Ahmet Özben(Şırnak University, Postgraduate Education Institute, Department of Ecotourism Guidance)0000-0002-2240-7819
Pages
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Publication Date
2024-06-30
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

Meanwhile, green product purchasing behavior significantly impacts green accommodation purchasing behavior.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:This study aims to determine whether environmental awareness significantly impacts green product and green accommodation purchasing behavior, and whether green product purchasing behavior significantly influences green accommodation purchasing behavior.
📊
Key Findings & Data:Using quantitative research method, this study collected data from 454 people via a survey form.
💡
Conclusion & Impact:Meanwhile, green product purchasing behavior significantly impacts green accommodation purchasing behavior.
🔬Design:Survey & Empirical Study
📍Scope:Comprehensive Sample
⚙️Variables:Environmental Awareness · Green Product · Green Product Purchasing Behavior

Abstract

This study aims to determine whether environmental awareness significantly impacts green product and green accommodation purchasing behavior, and whether green product purchasing behavior significantly influences green accommodation purchasing behavior. Using quantitative research method, this study collected data from 454 people via a survey form. Domestic tourists who visit Antalya constitute the research population. The sample consists of domestic tourists who participate in the study and visit Antalya. The study employed a convenience sampling method, specifically a survey model. Result of the analysis revealed a lowto medium-level relationship between the dimensions of the research variables. Moreover, environmental awareness significantly impacts the purchasing behavior toward green products and green accommodations. Meanwhile, green product purchasing behavior significantly impacts green accommodation purchasing behavior.

🔖

Cite This Article

İştin, A. E., Özben, A. (2024). The Impact of Environmental Awareness on Green Product and Green Accommodation Purchasing Behavior: A Study on Domestic Tourists Visiting Antalya Province. Journal of Tourismology, Volume: 10 Issue: 1. https://doi.org/10.26650/jot.2024.10.1.1400041

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