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Journals / Güncel Turizm Araştırmaları Dergisi / 2021 / Cilt: 5 - Sayı: 1

Camping or Glamping as a Tourist Product in Cappadocia?

Kapadokya’da Turistik Ürün Olarak Kamping mi Glamping mi?

Şule ARDIÇ YETİŞ
Pages
131–148
Publication Date
2021-03-27
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

In addition, it has been reached that the destination has an important recognition in terms of camping tourism and that the current camping businesses increase their quality levels in their services, and the region can be an alternative destination for glamping from the camping destination.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:In this study, it is aimed to examine the current situation of the Cappadocia Region in terms of camping tourism and to offer suggestions about what the region can do within the scope of glamping tourism as a new type of tourism.
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Key Findings & Data:Primary and secondary data were used in the study.
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Conclusion & Impact:In addition, it has been reached that the destination has an important recognition in terms of camping tourism and that the current camping businesses increase their quality levels in their services, and the region can be an alternative destination for glamping from the camping destination.
🔬Design:Research Article
📍Scope:Comprehensive Sample
⚙️Variables:Turistik Ürün · Glamping · Kamp Turizmi

Abstract

In this study, it is aimed to examine the current situation of the Cappadocia Region in terms of camping tourism and to offer suggestions about what the region can do within the scope of glamping tourism as a new type of tourism. Primary and secondary data were used in the study. Primary data were obtained from semi-structured interviews and secondary data were obtained from previous studies. With these data, the current situation of the Cappadocia Region in terms of camping and caravan tourism was evaluated with SWOT analysis. In the study, the necessity of going beyond basic needs for camping businesses to turn into glamping businesses is revealed. In addition, it has been reached that the destination has an important recognition in terms of camping tourism and that the current camping businesses increase their quality levels in their services, and the region can be an alternative destination for glamping from the camping destination.

Özet

Bu çalışmada, Kapadokya Bölgesi’nin kamp turizmi açısından mevcut durumunu incelemek ve bu kapsamda yeni bir turizm türü olarak glamping kapsamında bölgenin neler yapabileceğine ilişkin öneriler sunabilmek amaçlanmaktadır. Çalışmada birincil ve ikincil veriler kullanılmıştır. Birincil veriler yarı yapılandırılmış mülakatlardan, ikincil veriler ise daha önce yapılmış çalışmalardan elde edilmiştir. Bu verilerle GZTF (SWOT) analizi ile Kapadokya Bölgesi’nin kamp ve karavan turizmi açısından mevcut durumu değerlendirilmiştir. Çalışmada, kamp işletmelerinin glamping işletmelerine dönüşebilmesinde temel ihtiyaçların ötesine geçmelerinin gereği ortaya konmuştur. Ayrıca destinasyonun kamp turizmi açısından önemli bir bilinirliğinin olduğu ve mevcut kamping işletmelerinin hizmetlerinde kalite düzeylerini artırmaları ile bölgenin kamping destinasyonundan glamping için bir alternatif destinasyon olabileceğine ulaşılmıştır.

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Cite This Article

YETİŞ, Ş. A. (2021). Camping or Glamping as a Tourist Product in Cappadocia?. Güncel Turizm Araştırmaları Dergisi, Cilt: 5 - Sayı: 1, 131–148. https://ajindex.com/articles/136907

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