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Journals / Alanya Akademik Bakış / 2026 / Cilt: 6 Sayı: 2

Effect of Product Color Lightness on Hedonic Food Consumption: The Regulatory Role of Hedonic and Extrinsic Value

Effect of Product Color Lightness on Hedonic Food Consumption The Regulatory Role of Hedonic and Extrinsic Value

Nur Çağlar Çetinkaya(ÇANKIRI KARATEKİN ÜNİVERSİTESİ)0000-0002-6047-2718
Pages
2527–2543
Publication Date
2022-05-31
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

In the study conducted on hedonic foods, which is the product group in which food colorants are most used, the effect of product color lightness on hedonic consumption, extrinsic value behavior, which is characterized as the tendency to consume snacks, and the regulatory role of hedonic value perception factors, which are defined as the hedonic benefit provided to consumers were examined.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:Food colorants mean to evoke positive feelings about the product on consumers and to increase the pleasure of consumption.
📊
Key Findings & Data:Much of the research on packaging and food coloring has been carried out on the effects of certain hues and color categories.
💡
Conclusion & Impact:In the study conducted on hedonic foods, which is the product group in which food colorants are most used, the effect of product color lightness on hedonic consumption, extrinsic value behavior, which is characterized as the tendency to consume snacks, and the regulatory role of hedonic value perception factors, which are defined as the hedonic benefit provided to consumers were examined.
🔬Design:Araştırma Makalesi
📍Scope:Comprehensive Sample
⚙️Variables:product color clarity · hedonic consumption · consumer behavior

Abstract

Food colorants mean to evoke positive feelings about the product on consumers and to increase the pleasure of consumption. Much of the research on packaging and food coloring has been carried out on the effects of certain hues and color categories. The neglected subject of product color lightness and saturation necessitated this research. In the study conducted on hedonic foods, which is the product group in which food colorants are most used, the effect of product color lightness on hedonic consumption, extrinsic value behavior, which is characterized as the tendency to consume snacks, and the regulatory role of hedonic value perception factors, which are defined as the hedonic benefit provided to consumers were examined.

Özet

Food colorants mean to evoke positive feelings about the product on consumers and to increase the pleasure of consumption. Much of the research on packaging and food coloring has been carried out on the effects of certain hues and color categories. The neglected subject of product color lightness and saturation necessitated this research. In the study conducted on hedonic foods, which is the product group in which food colorants are most used, the effect of product color lightness on hedonic consumption, extrinsic value behavior, which is characterized as the tendency to consume snacks, and the regulatory role of hedonic value perception factors, which are defined as the hedonic benefit provided to consumers were examined.

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Cite This Article

Çetinkaya, N. Ç. (2022). Effect of Product Color Lightness on Hedonic Food Consumption: The Regulatory Role of Hedonic and Extrinsic Value. Alanya Akademik Bakış, Cilt: 6 Sayı: 2, 2527–2543. https://doi.org/10.29023/alanyaakademik.1100545

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References (13)

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