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Journals / Alanya Akademik Bakış / 2026 / Cilt: 10 Sayı: 1

Consumer Adoption of Open Banking: An Extended UTAUT Model Incorporating Trust, Risk, And Financial Literacy

Duygu Gür(ÇAĞ ÜNİVERSİTESİ)0000-0001-8000-1430
Dilara Demirez(ÇAĞ ÜNİVERSİTESİ)0000-0001-8315-3229
Eda Yaşa Özeltürkay(Çağ Üniversitesi)0000-0001-9248-1371
Şenol Kandemir(ÇAĞ ÜNİVERSİTESİ)0000-0002-7621-4457
Pages
13–24
Publication Date
2026-01-30
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

The role of financial literacy and initial trust is also discussed, offering insights for banks and FinTech companies to tailor services and build consumer trust.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:Open banking, a rising trend in the financial sector, allows third-party service providers to access consumer financial data through secure APIs, improving consumer experience and financial inclusion.
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Key Findings & Data:Key determinants such as performance expectancy, effort expectancy, social influence, and perceived risk are explored through a survey of 439 respondents.
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Conclusion & Impact:The role of financial literacy and initial trust is also discussed, offering insights for banks and FinTech companies to tailor services and build consumer trust.
🔬Design:Survey & Empirical Study
📍Scope:Comprehensive Sample
⚙️Variables:Açık Bankacılık · Finansal Okuryazarlık · UTAUT

Abstract

Open banking, a rising trend in the financial sector, allows third-party service providers to access consumer financial data through secure APIs, improving consumer experience and financial inclusion. This study investigates factors influencing consumer adoption of open banking by extending the Unified Theory of Acceptance and Use of Technology (UTAUT) model. Key determinants such as performance expectancy, effort expectancy, social influence, and perceived risk are explored through a survey of 439 respondents. The study reveals that performance and effort expectancy positively affect adoption intention, while perceived risk hinders it. The role of financial literacy and initial trust is also discussed, offering insights for banks and FinTech companies to tailor services and build consumer trust.

Özet

Açık bankacılık, finans sektöründe yükselen bir trend olup, üçüncü taraf hizmet sağlayıcılarının tüketici finansal verilerine güvenli API’ler aracılığıyla erişmesine olanak tanır. Bu durum, tüketici deneyimini ve finansal kapsayıcılığı iyileştirir. Bu çalışma, Tüketim ve Kullanım Teknolojileri İçin Birleştirilmiş Teori (UTAUT) modelini genişleterek, açık bankacılığı benimseme üzerinde etkili olan faktörleri araştırmaktadır. Performans beklentisi, çaba beklentisi, sosyal etki ve algılanan risk gibi temel belirleyiciler, 439 katılımcının yer aldığı bir anketle incelenmiştir. Çalışma, performans ve çaba beklentisinin benimseme niyetini olumlu yönde etkilediğini, algılanan riskin ise engelleyici bir rol oynadığını ortaya koymaktadır. Ayrıca, finansal okuryazarlık ve başlangıçta güvenin rolü de ele alınarak, bankalar ve FinTech şirketleri için hizmetleri uyarlama ve tüketici güveni inşa etme konusunda içgörüler sunulmaktadır.

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Cite This Article

Gür, D., Demirez, D., Özeltürkay, E. Y., Kandemir, Ş. (2026). Consumer Adoption of Open Banking: An Extended UTAUT Model Incorporating Trust, Risk, And Financial Literacy. Alanya Akademik Bakış, Cilt: 10 Sayı: 1, 13–24. https://doi.org/10.29023/alanyaakademik.1632400

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