Özet
Öz -
🔖
Cite This Article
TURGAY, T. (1994). YENİ ÜRÜN DÜŞÜNCESİ VE FİRMALAR AÇISINDAN ETKİNLİĞİ. Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, Cilt: 12 - Sayı: 1, 65–71. https://ajindex.com/articles/133994
Journals / Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi / 1994 / Cilt: 12 - Sayı: 1
YENİ ÜRÜN DÜŞÜNCESİ VE FİRMALAR AÇISINDAN ETKİNLİĞİ
- Pages
- 65–71
- Publication Date
- 1994-12-01
- DOI
- —
🏛️Bibliographic metadata and full text access for this article are provided via DergiPark.
DergiPark Record ↗References (8)
- Dess G.G., Strategic Management, McGraw-Hill, 1993.
- Kinnear, Taylor, Marketing Research, McGraw-Hill, 1987.
- Kronke, D., Hatch R., Business Iuformation Systems, McGraw-Hill, 1993.
- Kotler, Philip, Marketing Management, Prentice Hall Inc., 1967.
- Lazo, Hector, Marketing, Alexander Hamilton Inst., N.Y. Med. Dus. SerHe-Grolier, 1976. Management Of New Products, 4th Ed., Booz, Allen and Hamilton Inc., N.Y., 1969.
- Moore W.L., Pessimier E.A., Product Planning and Management, McGraw-Hill, 1993.
- O'Meara, Jr., John T., Selecting Profitable Products, Harvard Business Rıeview, Jan - Feb. 1961.
- Stanton W.J., Fundamentals of Marketing, McGraw-Hill 1967.