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Journals / Tekstil ve Mühendis / 2026 / Cilt: 26 Sayı: 114

Underwear Purchasing Behavior of Turkish Consumers and A Quality Function Deployment Application

Türk Tüketicilerin İç Giysi Satın Alma Davranışları ve Kalite Fonksiyon Göçerimi Uygulaması

Hande Gül Atasağun0000-0001-6956-8727
Eren Öner0000-0003-2770-414X
Bekir Boyacı0000-0003-4557-0990
Ayşe Okur0000-0002-2204-3699
Pages
168–175
Publication Date
2019-06-27
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

The results indicated that gender played an essential role in consumers’ underwear preferences.

📌 3 Key Takeaways

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Objective & Hypothesis:In this study, it was aimed to determine the underwear preferences and expectations of Turkish consumers and to evaluate the factors affecting them.
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Key Findings & Data:In addition, the quality function deployment (QFD) technique was used to establish the importance level of various technical requirements in order to develop underwear which satisfied consumer expectations.
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Conclusion & Impact:The results indicated that gender played an essential role in consumers’ underwear preferences.
🔬Design:Araştırma Makalesi
📍Scope:Comprehensive Sample
⚙️Variables:Tüketici beklentisi · tüketici tercihi · kalite fonksiyon göçerimi (KFG)

Abstract

In this study, it was aimed to determine the underwear preferences and expectations of Turkish consumers and to evaluate the factors affecting them. In addition, the quality function deployment (QFD) technique was used to establish the importance level of various technical requirements in order to develop underwear which satisfied consumer expectations. The results indicated that gender played an essential role in consumers’ underwear preferences. Furthermore, the findings of QFD revealed that the most important technical requirement in underwear production was the selection of appropriate raw material. The results of this study will help underwear manufacturers and designers to develop underwear taking into account consumer expectations.

Özet

Bu çalışmada Türk tüketicilerin iç giyim tercihlerinin ve beklentilerinin belirlenmesi ve bunları etkileyen faktörlerin

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Cite This Article

Atasağun, H. G., Öner, E., Boyacı, B., Okur, A. (2019). Underwear Purchasing Behavior of Turkish Consumers and A Quality Function Deployment Application. Tekstil ve Mühendis, Cilt: 26 Sayı: 114, 168–175. https://ajindex.com/articles/1331846

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