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Journals / Yükseköğretim ve Bilim Dergisi / 2024 / Cilt: 14 Sayı: 3

Institutional Social Media Usage and Interaction Scale in Higher Education

Yükseköğretimde Kurumsal Sosyal Medya Kullanım ve Etkileşim Ölçeği

Hüseyin Sevgi(KIRKLARELİ ÜNİVERSİTESİ)0000-0003-0295-0723
Oğuz Başol(KIRKLARELİ ÜNİVERSİTESİ)0000-0002-7523-4544
Mehmet Fatih Çömlekçi(KIRKLARELİ ÜNİVERSİTESİ)0000-0002-4811-5558
Pages
498–508
Publication Date
2024-12-31
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

As a result, the Institutional Social Media Usage and Interaction Scale in Higher Education is a valid and reliable measurement tool

📌 3 Key Takeaways

🎯
Objective & Hypothesis:The study aims to develop a tool to measure the level of competency of higher education institutions in social media use and content production, and the interaction of university social media accounts with students.
📊
Key Findings & Data:A total of 421 students from different academic units of a state university in Turkey participated in the survey.
💡
Conclusion & Impact:As a result, the Institutional Social Media Usage and Interaction Scale in Higher Education is a valid and reliable measurement tool
🔬Design:Survey & Empirical Study
📍Scope:Comprehensive Sample
⚙️Variables:Yükseköğretim · Sosyal medya · Geçerlik

Abstract

The study aims to develop a tool to measure the level of competency of higher education institutions in social media use and content production, and the interaction of university social media accounts with students. A total of 421 students from different academic units of a state university in Turkey participated in the survey. The development process of the scale consisted of the stages of literature review, preparation of the questions, getting expert opinions, pilot study, focus group interview, application of the questionnaire, and conducting the validity and reliability study. As a result of the explanatory and confirmatory factor analyses carried out, the measurement tool was formed as 15 items and 3 factors “Sharing Expectation”, “Usage” and “Interaction” and the explained variance rate was found 65%. With the Cronbach’s Alpha test applied, the scale’s internal consistency was calculated as 0.83. As a result, the Institutional Social Media Usage and Interaction Scale in Higher Education is a valid and reliable measurement tool

Özet

Çalışmanın amacı, yükseköğretim kurumlarının sosyal medya kullanımını, içerik paylaşım biçimlerini ve kurumsal sosyal medya hesaplarının öğrenciyle olan etkileşimini ölçmek için bir araç geliştirmektir. Anket çalışmasına Türkiye’deki bir devlet üniversitesinin farklı akademik birimlerindeki 421 öğrenci katılmıştır. Ölçek geliştirme süreci literatür taraması, soruların hazırlanması, uzman görüşlerinin alınması, pilot çalışma, odak grup görüşmesi, anketin uygulanması ve geçerlik ile güvenirlik çalışmasının yapılması aşamalarından oluşmuştur. Gerçekleştirilen açıklayıcı ve doğrulayıcı faktör analizleri neticesinde ölçüm aracı “Paylaşım Beklentisi”, “Kullanım” ve “Etkileşim” olmak üzere 3 faktör ve 15 madde şeklinde oluşmuştur ve varyans açıklanma oranı %65 olarak bulunmuştur. Ayrıca Cronbach’s Alpha testi ile ölçeğin iç tutarlık katsayısı 0.83 olarak hesaplanmıştır. Sonuç olarak Yükseköğretimde Kurumsal Sosyal Medya Kullanım ve Etkileşim Ölçeğinin geçerli ve güvenilir bir ölçüm aracı olduğu görülmüştür.

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Cite This Article

Sevgi, H., Başol, O., Çömlekçi, M. F. (2024). Institutional Social Media Usage and Interaction Scale in Higher Education. Yükseköğretim ve Bilim Dergisi, Cilt: 14 Sayı: 3, 498–508. https://doi.org/10.5961/higheredusci.1481784

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