AI Summary & Key Takeaways
AI InsightIn the results part; the study explain the signifi cance of the appropriate usage of color, image and typography on packaging in terms of their contribution to the message to be conveyed.
📌 3 Key Takeaways
Abstract
The communication problems encountered in graphic designs on the packaging of private label products enjoying rapidly rising sales in Turkey in the recent years are examined in this article comparatively in the light of examples. Emphasizing and elaborating the importance of establishing the right communication between such products having packaging designs of cheap appearance and consumers, as well as the subject of symbolic communication (graphic design) which is indispensable for such form of communication. In the results part; the study explain the signifi cance of the appropriate usage of color, image and typography on packaging in terms of their contribution to the message to be conveyed.
Özet
Bu makalede son yýllarda Türkiye’de satýþ grafi ði hýzla artan market markalý ürünlerin ambalaj üzeri grafi k tasarýmlarýnda karþýlaþýlan iletiþim sorunlarý, örnekler ýþýðýnda karþýlaþtýrmalý olarak incelenmektedir. Ucuz görünümlü ambalaj tasarýmlarýna sahip olan bu ürünlerin tüketici ile doðru iletiþim kurabilmesinin önemi ve söz konusu iletiþim biçimi için vazgeçilmez olan simgesel iletiþim (grafi k tasarým) konusu vurgulanmakta ve irdelenmektedir. Sonuç bölümünde; renk, imge ve tipografi nin ambalaj üzerinde doðru kullanýmýnýn iletilmek istenen mesaja katkýlarý açýklanmaktadýr.