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Journals / Pazarlama ve Pazarlama Araştırmaları Dergisi / 2008 / Cilt: 2 Sayı: 3

KANAL YÖNETİMİNDE YÖNETİŞİM İLKELERİNİN ROLÜ

Cemal Yükselen(Mustafa Kemal Üniversitesi, İktisadi ve İdari Bilimler Fakültesi)
Sonyel Oflazoğlu(Ankara Üniversitesi, Sosyal Bilimler Enstitüsü)
Pages
45–62
Publication Date
2008-12-01
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

This articles investigates the role of the governance principles in channel management

📌 3 Key Takeaways

🎯
Objective & Hypothesis:Today’s competition state the harmony and collaboration gain an important role among the channel members.
📊
Key Findings & Data:The failure in achieving the expected performance created by he unilateral decision and implementation of the channel leader influences the whole performance of the channel.
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Conclusion & Impact:This articles investigates the role of the governance principles in channel management
🔬Design:Makale
📍Scope:Comprehensive Sample
⚙️Variables:Yönetişim · dağıtım kanalı · governance

Abstract

Today’s competition state the harmony and collaboration gain an important role among the channel members. The failure in achieving the expected performance created by he unilateral decision and implementation of the channel leader influences the whole performance of the channel. The governance principles as the concept used first in public administration discipline also began to implement in business literature and business world. These principles are also accepted as the guides in channel management. This articles investigates the role of the governance principles in channel management

Özet

Dağıtım kanallarında üyeler arasında uyum ve işbirliği, günümüz rekabet koşullarında büyük önem kazanmıştır. Kanal liderinin tek taraflı karar ve uygulamalarının beklenen performansı yaratamaması kanalın toplam performansını olumsuz etkilemektedir. İlk olarak kamu yönetimi disiplininde kullanılan bir kavram olarak yönetişim ilkeleri iş dünyasında da önem kazanmış ve kanal üyeleri arasındaki ilişkilerde de rehber alınacak ilkeler olarak karşımıza çıkmıştır. Makale yönetişim ilkelerinin kanal yönetiminde rolünü incelemektedir

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Cite This Article

Yükselen, C., Oflazoğlu, S. (2008). KANAL YÖNETİMİNDE YÖNETİŞİM İLKELERİNİN ROLÜ. Pazarlama ve Pazarlama Araştırmaları Dergisi, Cilt: 2 Sayı: 3, 45–62. https://ajindex.com/articles/1301259

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