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Journals / Pazarlama ve Pazarlama Araştırmaları Dergisi / 2024 / Cilt: 17 Sayı: 3

The Three-Tier Cycle: Capturing Complexity in Consumer Culture Research

Üç Aşamalı Döngü: Tüketim Kültürü Araştırmalarında Karmaşıklığı Yakalamak

İrem Taştan(ORTA DOĞU TEKNİK ÜNİVERSİTESİ)0000-0001-9893-9953
Ebru Uzunoğlu(İZMİR EKONOMİ ÜNİVERSİTESİ)0000-0002-9715-8415
Pages
801–824
Publication Date
2024-09-26
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

This paper therefore provides operational guidelines for contemporary consumer culture research that will employ complexity theories.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:This paper synthesizes the notions of agency, assemblage, and practice as explorative lenses in a research framework for the use of consumer research which adopts a complexity standpoint on cultures and markets.
📊
Key Findings & Data:The three-tier cycle is proposed as a contribution to the theoretical grounds of consumer culture research, supplying an extension to the interpretative investigation toolbox.
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Conclusion & Impact:This paper therefore provides operational guidelines for contemporary consumer culture research that will employ complexity theories.
🔬Design:Teorik Makale
📍Scope:Comprehensive Sample
⚙️Variables:faillik · öbekleşme · uygulama

Abstract

This paper synthesizes the notions of agency, assemblage, and practice as explorative lenses in a research framework for the use of consumer research which adopts a complexity standpoint on cultures and markets. The three-tier cycle is proposed as a contribution to the theoretical grounds of consumer culture research, supplying an extension to the interpretative investigation toolbox. The proposed framework enables better navigation for future studies that focus on understanding relational processes manifesting through consumption and market-related phenomena. To this end, the introduced approach can guide studies toward grasping the co-creative interactions in postmodern culture in flux, from a multidimensional perspective. This paper therefore provides operational guidelines for contemporary consumer culture research that will employ complexity theories.

Özet

Bu makale kültürler ve pazarlar üzerinde karmaşıklık bakış açısını benimseyen tüketici araştırmalarının kullanımına yönelik bir araştırma çerçevesinde faillik, öbekleşme, ve uygulama kavramlarını keşfedici mercekler olarak sentezlemektedir. Bu kavramsal çalışma yoluyla tasarlanan üç aşamalı döngü, tüketici kültürü araştırmalarının teorik temellerine bir katkı olarak sunulmuştur. Önerilen çerçeve, tüketim ve pazarla ilgili olgular dolayısıyla gün yüzüne çıkan ilişkisel süreçlerin anlaşılmasına odaklanacak gelecekteki çalışmalar için daha iyi bir araştırma sürecini mümkün kılmaktadır. Bu amaçla sunulan yaklaşım, değişim halindeki postmodern kültürdeki ortak yaratıcı etkileşimleri çok boyutlu bir bakış açısından kavramaya yönelik çalışmalara yol gösterebilir. Bu nedenle bu makale, karmaşıklık teorilerini kullanacak çağdaş tüketim kültürü araştırmaları için verimli olabilecek yönergeler sunmaktadır.

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Cite This Article

Taştan, İ., Uzunoğlu, E. (2024). The Three-Tier Cycle: Capturing Complexity in Consumer Culture Research. Pazarlama ve Pazarlama Araştırmaları Dergisi, Cilt: 17 Sayı: 3, 801–824. https://ajindex.com/articles/1301067

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