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Journals / Doğuş Üniversitesi Dergisi / 2017 / Cilt: 18 - Sayı: 1

Relationship between Market Orientation and Firm Performance: The Mediating Role of Organizational Capabilities in Family Business

Aile İşletmelerinde Pazar Odaklılık ve Firma Performansi İlişkisi: Örgütsel Yeteneklerin Aracı Rolü

Ebru ERDOĞAN ÇELİK
CEMAL ZEHİR
Pages
147–163
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

The findings revealed that market orientation positively contributed to organizational capabilities.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:This paper aimed to understand how market orientation affects family business performance that can build organizational capabilities in changing and emerging market.
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Key Findings & Data:This research is based on a survey of 840 participants from family businesses in Turkey.
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Conclusion & Impact:The findings revealed that market orientation positively contributed to organizational capabilities.
🔬Design:Survey & Empirical Study
📍Scope:Comprehensive Sample
⚙️Variables:Pazar Odaklılık · Örgütsel Yetenekler · ve Firma Performansı

Abstract

This paper aimed to understand how market orientation affects family business performance that can build organizational capabilities in changing and emerging market. This research is based on a survey of 840 participants from family businesses in Turkey. The findings revealed that market orientation positively contributed to organizational capabilities. Another purpose of the study is the mediating effects of organizational capabilities on the association between market orientation and firm performance. So, findings showed that entrepreneurial capability is significantly mediated. As a result, all hypotheses revealed in the research are supported.

Özet

Bu araştırma değişen ve gelişen pazar koşullarında pazar odaklılığın aile işletmelerinin örgütsel yetenekler geliştirebilmesini ve firmanın performansını nasıl etkilediğini anlamayı amaçlamıştır. Çalışma anket yöntemiyle Türkiye’ de aile işletmelerinde çalışan 840 kişi ile yapılmıştır. Sonuçlar pazar odaklılığın örgütsel yeteneklerin gelişimine pozitif katkı sağladığını ortaya koymaktadır. Çalışmanın diğer bir amacı örgütsel yeteneklerin pazar odaklılık ve firma performansı ilişkisi üzerinde aracı etkisini araştırmaktır. Girişimcilik yeteneğinin etkin bir şekilde aracı değişken olduğu görülmektedir. Sonuç olarak araştırmada ortaya konulan bütün hipotezler desteklenmiştir

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Cite This Article

ÇELİK, E. E., ZEHİR, C. (2017). Relationship between Market Orientation and Firm Performance: The Mediating Role of Organizational Capabilities in Family Business. Doğuş Üniversitesi Dergisi, Cilt: 18 - Sayı: 1, 147–163. https://ajindex.com/articles/125791

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