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Journals / Nevşehir Hacı Bektaş Veli Üniversitesi SBE Dergisi / 2026 / Sayı: YZ (AI) ve Gelecek Perspektifler Özel Sayı

The digital transformation process in businesses: The evolution of emotional intelligence toward artificial intelligence

İşletmelerde dijital dönüşüm süreci: Duygusal zekânin yapay zekâya doğru evrimi

Dr. Elif Savaşkan0000-0001-9913-3361
Pages
260–278
Publication Date
2025-12-07
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

The findings reveal that in the new digital ecosystem where the boundaries between humans and technology are becoming increasingly blurred, emotionally enriched artificial intelligence technologies play a crucial role in enabling businesses to gain sustainable competitive advantage.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:This study aims to examine the interaction between emotional intelligence and artificial intelligence in the restructuring of business management processes in the era of digital transformation.
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Key Findings & Data:The recognition, understanding, and regulation skills of emotional intelligence are reflected in artificial intelligence technologies in terms of empathy, emotional analysis, and user experience, thereby creating strategic differentiation within organizations.
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Conclusion & Impact:The findings reveal that in the new digital ecosystem where the boundaries between humans and technology are becoming increasingly blurred, emotionally enriched artificial intelligence technologies play a crucial role in enabling businesses to gain sustainable competitive advantage.
🔬Design:Araştırma Makalesi
📍Scope:Comprehensive Sample
⚙️Variables:Dijital dönüşüm · duygusal zeka · yapay zeka

Abstract

This study aims to examine the interaction between emotional intelligence and artificial intelligence in the restructuring of business management processes in the era of digital transformation. The growing impact of artificial intelligence technologies in areas such as decision-making, human resource management, and customer relations has brought about a transformation in both technological adaptation and human-centered management approaches. The recognition, understanding, and regulation skills of emotional intelligence are reflected in artificial intelligence technologies in terms of empathy, emotional analysis, and user experience, thereby creating strategic differentiation within organizations. In this study, a mixed research method was employed, incorporating both qualitative (case analysis and thematic coding) and quantitative (descriptive statistics) data analyses. The artificial intelligence applications of companies such as Türk Telekom, Arçelik, and Koç Holding demonstrate that businesses in Turkey are achieving strategic alignment at an international level during this transformation process. The study identifies that the interaction between emotional intelligence and artificial intelligence yields significant outcomes, especially in areas such as employee engagement, digital leadership, and ethical technology management. The findings reveal that in the new digital ecosystem where the boundaries between humans and technology are becoming increasingly blurred, emotionally enriched artificial intelligence technologies play a crucial role in enabling businesses to gain sustainable competitive advantage.

Özet

Bu çalışma, dijital dönüşüm çağında işletme yönetimi süreçlerinin yeniden yapılandırılmasında duygusal zekâ ile yapay zekâ arasındaki etkileşimi incelemeyi amaçlamaktadır. İşletmelerde yapay zekâ teknolojilerinin karar alma, insan kaynakları yönetimi ve müşteri ilişkileri gibi alanlarda giderek artan etkisi teknolojik adaptasyon ve insan odaklı yönetim anlayışının dönüşümünü de beraberinde getirmiştir. Duygusal zekânın tanıma, anlama ve yönetme becerileri, yapay zekanın teknolojilerine empati, duygusal analiz ve kullanıcı deneyimi boyutlarında yansımakta olup bu da işletmelerde stratejik farklılaşma yaratmaktadır. Bu çalışmada, karma araştırma yöntem kullanılarak hem nitel (vaka analizi ve tematik kodlama) hem de nicel (tanımlayıcı istatistikler) veri analizi gerçekleştirilmiştir. Türk Telekom, Arçelik ve Koç Holding gibi işletmelerin yapay zekâ uygulamaları, Türkiye’deki işletmelerin bu dönüşüm sürecinde uluslararası düzeyde stratejik uyum sağladığını ortaya koymaktadır. Özellikle çalışan bağlılığı, dijital liderlik ve etik teknoloji yönetimi gibi alanlarda duygusal zekâ ve yapay zekâ etkileşiminin önemli çıktılar sunduğu tespit edilmiştir. Araştırma, insan ve teknoloji arasındaki sınırların bulanıklaştığı yeni dijital ekosistemde işletmelerin sürdürülebilir rekabet avantajı elde etmesinde duygusal zekâ ile zenginleştirilmiş yapay zekâ teknolojilerinin önemli rol oynadığını göstermektedir.

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Cite This Article

Savaşkan, D. E. (2025). The digital transformation process in businesses: The evolution of emotional intelligence toward artificial intelligence. Nevşehir Hacı Bektaş Veli Üniversitesi SBE Dergisi, Sayı: YZ (AI) ve Gelecek Perspektifler Özel Sayı, 260–278. https://doi.org/10.30783/nevsosbilen.1739703

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