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Journals / Ordu Üniversitesi Sosyal Bilimler Enstitüsü Sosyal Bilimler Araştırmaları Dergisi / 2026 / Cilt: 15 Sayı: 1

Econometric analysis of the relationship between social media shares and price and sales amount of NFT collections

Sosyal medya paylaşımları ile NFT koleksiyonlarının fiyatı ve satış miktarı arasındaki ilişkinin ekonometrik analizi

Uğur Bakan(İZMİR KATİP ÇELEBİ ÜNİVERSİTESİ)0000-0003-0117-3731
Özge Korkmaz(MALATYA TURGUT ÖZAL ÜNİVERSİTESİ)0000-0001-9275-1271
Ufuk Bakan(İZMİR KATİP ÇELEBİ ÜNİVERSİTESİ)0000-0001-7302-9398
Pages
314–339
Publication Date
2025-03-23
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

As a result of the study, it was determined that the sentiment value caused the NFT collection sales amount and sales price.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:The emergence of social media platforms is revolutionizing the distribution of information, creating a dynamic environment where market sentiment can be conveyed quickly.
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Key Findings & Data:So much so that it is observed that people's thoughts and demands change according to the interaction in this medium, causing significant effects on savings and consumption behaviors.
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Conclusion & Impact:As a result of the study, it was determined that the sentiment value caused the NFT collection sales amount and sales price.
🔬Design:Araştırma Makalesi
📍Scope:2010 Verileri
⚙️Variables:NFT · Sosyal Medya · (X) Twitter

Abstract

The emergence of social media platforms is revolutionizing the distribution of information, creating a dynamic environment where market sentiment can be conveyed quickly. Although many social media platforms exist, X (Twitter) is an important medium where people easily share their feelings and thoughts. So much so that it is observed that people's thoughts and demands change according to the interaction in this medium, causing significant effects on savings and consumption behaviors. Similarly, herd behavior is observed due to the interaction in this medium. As a result of the fact that technological elements are taken into account in the changing and developing world, this study is unique in that it examines the interaction of X (Twitter) and NFT. In this context, the study examines the relationship between the sentiment value obtained from social media interactions on X (Twitter), specifically for X (Twitter) and the sales price and sales amount of selected NFT collections. In the study, Hacker Hatemi (2010) causality test was used and daily data for 25/01/2023-26/01/2024 was studied. As a result of the study, it was determined that the sentiment value caused the NFT collection sales amount and sales price.

Özet

Sosyal medya platformlarının ortaya çıkışı, bilgi dağıtımında devrim yaratarak piyasa duygularının hızla aktarılabileceği dinamik bir ortam yaratmaktadır. Birçok sosyal medya platformu olmasına rağmen, insanların duygu ve düşüncelerini rahatça paylaştıkları önemli bir mecra olarak X (Twitter) görülmektedir. Öyle ki, bu mecradaki etkileşime göre insanların düşüncelerinin ve taleplerinin değiştiği, tasarruf ve tüketim davranışlarında anlamlı etkilere yol açtığı görülmektedir. Benzer şekilde bu mecradaki etkileşim neticesinde, sürü davranışları gözlenmektedir. Değişen ve gelişen dünyada teknolojik unsurların dikkate alınması gerçeği neticesinde, bu çalışma X (Twitter) ve NFT etkileşimini incelemesi yönüyle özgün bir nitelik taşımaktadır. Bu bağlamda çalışmada, X (Twitter)’deki sosyal medya etkileşimlerinden elde edilen duygu değeri ile seçilmiş NFT koleksiyonlarının satış fiyatı ve satış miktarı arasındaki ilişki incelenmektedir. Çalışmada Hacker Hatemi (2010) nedensellik testinden yararlanılmış ve 25/01/2023-26/01/2024 dönemi günlük verileri ile çalışılmıştır. Çalışma sonucunda duygu değerinin NFT koleksiyonunun satış miktarına ve satış fiyatına neden olduğu saptanmıştır.

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Cite This Article

Bakan, U., Korkmaz, Ö., Bakan, U. (2025). Econometric analysis of the relationship between social media shares and price and sales amount of NFT collections. Ordu Üniversitesi Sosyal Bilimler Enstitüsü Sosyal Bilimler Araştırmaları Dergisi, Cilt: 15 Sayı: 1, 314–339. https://doi.org/10.48146/odusobiad.1441103

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