Journals / Süleyman Demirel Üniversitesi Sosyal Bilimler Enstitüsü Dergisi / 2018 / Cilt: 1 Sayı: 32

THE IMPLEMENTATION OF USA'S SOFT POWER VIA HOLLYWOOD: LOOKING BACK TO Cold War

HOLLYWOOD'UN YUMUŞAK GÜÇ ARACI OLARAK ABD TARAFINDAN KULLANIMI: SOĞUK SAVAŞ DÖNEMİNE BAKIŞ

Yiğit Anıl Güzelipek(FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES)0000-0001-6061-7254
Pages
228–240
Publication Date
2018-12-26
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

This study seeks to investigate the role of Hollywood during the Cold War as an implementer of soft power on certain movies.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:Since 1980’s Joseph Nye’s famous soft power conceptualization has become a very popular instrument while defining the states’ foreign policy approaches.
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Key Findings & Data:Due to the term has a very abstract structure; a wide range of non-military means, for instance cinema, sports, cultural interactions or cross-border linguistic activities can be considered in the frame of this foreign policy approach.
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Conclusion & Impact:This study seeks to investigate the role of Hollywood during the Cold War as an implementer of soft power on certain movies.
🔬Design:Araştırma Makalesi
📍Scope:Comprehensive Sample
⚙️Variables:Yumuşak Güç · Hollywood · Soğuk Savaş

Abstract

Since 1980’s Joseph Nye’s famous soft power conceptualization has become a very popular instrument while defining the states’ foreign policy approaches. Due to the term has a very abstract structure; a wide range of non-military means, for instance cinema, sports, cultural interactions or cross-border linguistic activities can be considered in the frame of this foreign policy approach. Despite of the fact that many states use soft power in order to achieve their foreign policy goals; recently, USA is known as the best implementer of soft power. In this context, Hollywood which is the great name of American film industry takes on a political role besides its artistic nature on certain occasions. Without any doubt, one of the most politicized period of Hollywood encounters the Cold War era. The persistent struggle between America and Soviets necessitated the participation of various fields and scopes to the “Cold War Arena”. One of the most visible non-political instrument of this era was the film industry where the political messages of the polar leaders can be distributed to international system rapidly and easily. This study seeks to investigate the role of Hollywood during the Cold War as an implementer of soft power on certain movies.

Özet

Joseph Nye’in uluslararası ilişkiler literatürüne hediye etmiş olduğu meşhur yumuşak güç nosyonu 1980’lerden itibaren devletlerin dış politika yönelimlerini anlamlandırmada kullanılan popüler bir terim olarak karşımıza çıkmaktadır. Terimin oldukça soyut bir doğası olması sebebiyle, sinema, spor, kültürel etkileşim veya sınır ötesinde yabancı dil eğitimi veren merkezler dahi yumuşak güç nosyonunun bir parçası olarak tahayyül edilebilir. Her ne kadar günümüzde birçok devlet yumuşak gücü bir dış politika aracı olarak kullansa da halen ABD dış politikada yumuşak gücü en başarılı olarak kullanan devlet olarak karşımıza çıkmaktadır. Bu bağlamda, Hollywood olarak bilinen Amerikan sinema endüstrisi spesifik durumlarda, kendi sanatsal doğasının dışına çıkarak birtakım siyasal misyonlar da üstlenmiştir. Şüphesiz ki Soğuk Savaş dönemi, Amerikan film endüstrisinin en çok siyasallaştığı dönemlerden birisi olarak karşımıza çıkmaktadır. ABD ve SSCB arasında bitmek bilmeyen mücadele dönemi, birçok siyaset dışı alanın da “Soğuk Savaş Sahnesine” dahil olmasını zorunlu kılmıştır. Bu bağlamda sinema sektörü de kutup liderlerinin uluslararası kamuoyuna vermek istedikleri politik mesajları hızlı ve kolay bir şekilde iletebildikleri bir araç haline dönüşmüştür. Bu çalışma Soğuk Savaş döneminde, Amerikan film endüstrisi Hollywood’un yumuşak güç kullanımında nasıl bir araç haline geldiği spesifik birtakım filmler üzerinden analiz etmeyi amaçlamaktadır.

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Cite This Article

Güzelipek, Y. A. (2018). THE IMPLEMENTATION OF USA'S SOFT POWER VIA HOLLYWOOD: LOOKING BACK TO Cold War. Süleyman Demirel Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, Cilt: 1 Sayı: 32, 228–240. https://ajindex.com/articles/1224288

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