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Journals / Süleyman Demirel Üniversitesi Vizyoner Dergisi / 2026 / Cilt: 11 Sayı: 27

BUILDING A NEW BUSINESS MODEL USING CANVAS MODEL: AN APPLICATION FOR A SHOPPING CENTRE

Lale Aydın(Süleyman Demirel University)0000-0002-4450-007X
Berfu Demir(Istanbul University-Cerrahpasa)0000-0001-7886-0658
Erdal Aydemir(Süleyman Demirel University)0000-0003-4834-725X
Günseli Boşgelmez(Isparta University of Applied Sciences)0000-0003-1447-0639
Pages
587–595
Publication Date
2020-06-10
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

As a result, suggestions about the necessary changes are presented, the success of the shopping center and the success of the strategies for bringing the customer satisfaction to the targeted level are demonstrated numerically and visually by the analysis approach of the canvas business model.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:Technological developments and changes in customer demands cause businesses to handle business models repeatedly.
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Key Findings & Data:At this point, canvas business model is used as an analysis method in order to successfully revise the old business models and build new business models on a more solid basis.
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Conclusion & Impact:As a result, suggestions about the necessary changes are presented, the success of the shopping center and the success of the strategies for bringing the customer satisfaction to the targeted level are demonstrated numerically and visually by the analysis approach of the canvas business model.
🔬Design:Survey & Empirical Study
📍Scope:Comprehensive Sample
⚙️Variables:Kanvas İş Modeli · Müşteri Anahtar Faktörleri · İyileştirme

Abstract

Technological developments and changes in customer demands cause businesses to handle business models repeatedly. At this point, canvas business model is used as an analysis method in order to successfully revise the old business models and build new business models on a more solid basis. In the study, a renewal and improvement models are designed on a business model for a large shopping center in Isparta. A questionnaire study is conducted for the examination of the customers, and the canvas business model canvas and score table are prepared for the current situation. As a result, suggestions about the necessary changes are presented, the success of the shopping center and the success of the strategies for bringing the customer satisfaction to the targeted level are demonstrated numerically and visually by the analysis approach of the canvas business model.

Özet

Teknolojik gelişmeler ve müşteri isteklerinde meydana gelen değişimler, işletmelerin iş modellerini yeniden ve sürekli olarak ele almalarına neden olmaktadır. Bu noktada, eski iş modellerinin başarılı bir şekilde revize edilebilmesi ve yeni iş modellerinin daha sağlam temeller üzerine kurulması amacıyla kanvas iş modeli analiz yöntemi karşımıza çıkmaktadır. Bu çalışmada, Isparta ilinde faaliyet gösteren büyük bir alışveriş merkezi için iş modeli üzerinde yenileme ve iyileştirme modeli tasarlanmıştır. Müşterinin incelenmesi için anket çalışması yapılmış ve elde edilen veriler ile mevcut durum için kanvas iş modeli tuvali ve puan tablosu oluşturulmuştur. Sonuçta, yapılması gereken değişikliklerle ilgili öneriler sunulmuş, alışveriş merkezinin rekabet üstünlüğü ile müşteri memnuniyetinin hedeflenen seviyeye getirilmesi için ortaya konulan stratejilerin başarısı kanvas iş modeli analiz yöntemi ile sayısal ve görsel olarak gösterilmiştir.

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Cite This Article

Aydın, L., Demir, B., Aydemir, E. (2020). BUILDING A NEW BUSINESS MODEL USING CANVAS MODEL: AN APPLICATION FOR A SHOPPING CENTRE. Süleyman Demirel Üniversitesi Vizyoner Dergisi, Cilt: 11 Sayı: 27, 587–595. https://doi.org/10.21076/vizyoner.651317

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References (10)

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