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Journals / Spor Bilimleri Dergisi / 2026 / Cilt: 37 Sayı: 1

Environmental Concern and Consumption Behaviours among Eco-Recreationists: A Demographic Segmentation Application for Outdoor Sports Participants

Eko-Rekreasyonist Bireylerde Çevresel Kaygı ve Çevreci Tüketim Davranışları: Doğa Sporcularına Yönelik Demografik Segmentasyon Uygulaması

Kadir Çalışkan(BITLIS EREN UNIVERSITY, SCHOOL OF PHYSICAL EDUCATION AND SPORTS)0000-0001-7794-5991
Anıl Onur Mercanoğlu(ESKİŞEHİR TEKNİK ÜNİVERSİTESİ, SPOR BİLİMLERİ FAKÜLTESİ, REKREASYON BÖLÜMÜ)0000-0002-7812-9870
Pages
62–77
Publication Date
2026-03-03
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

The findings indicate that participation in outdoor sports supports both environmental concern and environmentally conscious consumption tendencies.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:This study aims to examine the levels of environmental concern and environmentally conscious consumer behaviour among individuals engaged in outdoor sports, within the framework of a demographic segmentation approach.
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Key Findings & Data:The sample of the research consists of 221 professional and serious leisure-level outdoor sports participants from various regions in Turkey involved in different types of outdoor sports.
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Conclusion & Impact:The findings indicate that participation in outdoor sports supports both environmental concern and environmentally conscious consumption tendencies.
🔬Design:Survey & Empirical Study
📍Scope:Comprehensive Sample
⚙️Variables:Çevresel farkındalık · Çevre bilinçli davranış · Sürdürülebilirlik

Abstract

This study aims to examine the levels of environmental concern and environmentally conscious consumer behaviour among individuals engaged in outdoor sports, within the framework of a demographic segmentation approach. The sample of the research consists of 221 professional and serious leisure-level outdoor sports participants from various regions in Turkey involved in different types of outdoor sports. Data were collected through an online survey using the New Environmental Paradigm (NEP) and Environmentally Conscious Consumer Behavior (ECCB) scales. Statistical analyses, including independent samples t-test, ANOVA, correlation, multiple regression, and two-step cluster analysis, were conducted using SPSS software. The findings indicate that participation in outdoor sports supports both environmental concern and environmentally conscious consumption tendencies. According to multiple regression analysis, environmental concern and age significantly predict environmentally conscious consumer behaviour, whereas demographic factors such as income and education have limited effects. Two-step cluster analysis revealed that individuals over the age of 30 with higher income and education levels are more willing to engage in environmentally friendly consumption. The results demonstrate that outdoor sports play a significant role in shaping environmental attitudes; however, the phenomenon of the “green gap” between attitudes and behaviours persists.

Özet

Bu çalışma, doğa sporlarıyla ilgilenen bireylerin çevresel kaygı düzeyleri ile çevreye duyarlı tüketici davranışlarını demografik segmentasyon çerçevesinde incelemeyi amaçlamıştır. Araştırmanın örneklemini, Türkiye'nin çeşitli illerinden ve farklı doğa sporlarıyla uğraşan 221 profesyonel ve ciddi boş zaman seviyesinde doğa sporcuları oluşturmaktadır. Veriler, Yeni Çevresel Paradigma (NEP) ve Çevre Bilinçli Tüketici Davranışı (ECCB) ölçekleri kullanılarak çevrimiçi anket yöntemiyle toplanmıştır. Verilerin analizinde SPSS yazılımı kullanılmış; bağımsız örneklem t-testi, ANOVA, korelasyon, çoklu regresyon ve iki aşamalı kümeleme analizlerini içeren istatistiksel yöntemler uygulanmıştır. Bulgular, doğa sporlarına katılımın çevresel kaygıyı ve çevreye duyarlı tüketim eğilimlerini desteklediğini göstermektedir. Çoklu regresyon analizine göre, çevresel kaygı ve yaş değişkenleri çevre bilinçli tüketici davranışını anlamlı şekilde yordarken; gelir ve eğitim gibi demografik faktörlerin sınırlı etkisi olduğu görülmüştür. İki aşamalı kümeleme analizi, 30 yaş üstü, daha yüksek gelir ve eğitime sahip bireylerin çevre dostu tüketime daha istekli olduğunu ortaya çıkarmıştır. Sonuçlar, doğa sporlarının çevresel tutumları şekillendirmede önemli bir rol oynadığını, ancak tutum ve davranış arasındaki “yeşil boşluk” olgusunun sürdüğünü göstermektedir.

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Cite This Article

Çalışkan, K., Mercanoğlu, A. O. (2026). Environmental Concern and Consumption Behaviours among Eco-Recreationists: A Demographic Segmentation Application for Outdoor Sports Participants. Spor Bilimleri Dergisi, Cilt: 37 Sayı: 1, 62–77. https://doi.org/10.17644/sbd.1805967

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