Journals / Güncel Turizm Araştırmaları Dergisi / 2021 / Cilt: 5 Sayı: 2

Reasons of Food and Beverage Businesses Fail

Yiyecek ve İçecek İşletmelerinde Başarısızlık Nedenleri

Ahmet Yarış(MARDIN ARTUKLU UNIVERSITY, FACULTY OF TOURISM)0000-0002-5553-4953
Ergül Kanik(Mardin Artuklu Üniversitesi Lisansüstü Eğitim Enstitüsü)0000-0003-2988-4551
Pages
406–424
Publication Date
2021-09-24
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

Recommendations were made to existing and potential food and beverage sector entrepreneurs regarding these factors.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:The purpose of this study is to determine the factors that cause food and beverage enterprises to fail. 14 food and beverage enterprises owners selected with the snowball sampling method and ended their activities between 2015 and 2020 were reached.
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Key Findings & Data:The data were collected through a face-to-face interview with a semi-structured interview form.
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Conclusion & Impact:Recommendations were made to existing and potential food and beverage sector entrepreneurs regarding these factors.
🔬Design:Araştırma Makalesi
📍Scope:2015 Verileri
⚙️Variables:Yiyecek ve İçecek İşletmeleri · Restoran Başarısızlığı · Başarısızlık Faktörleri

Abstract

The purpose of this study is to determine the factors that cause food and beverage enterprises to fail. 14 food and beverage enterprises owners selected with the snowball sampling method and ended their activities between 2015 and 2020 were reached. The data were collected through a face-to-face interview with a semi-structured interview form. Factors causing failure are categorized under two themes: external and internal. Findings show that failure is mostly caused by internal (business-related) factors: respectively, poor financial plan, human resources problems, poor location, low customer satisfaction, high fixed costs, business manager, accounting, and other factors. The study's findings were limited to the information provided by the interviewees. Recommendations were made to existing and potential food and beverage sector entrepreneurs regarding these factors.

Özet

Bu araştırmanın amacı, yiyecek-içecek işletmelerinin kapanmasına neden olan faktörleri belirlemektir. Kartopu örnekleme yöntemi ile seçilmiş ve faaliyetine 2015-2020 yılları arasında son vermiş 14 yiyecek-içecek işletmesi sahibine ulaşılmıştır. Veriler, yarı yapılandırılmış bir görüşme formu ile yüz yüze görüşme sağlanarak toplanmıştır. Görüşmeden elde edilen veriler, iki bağımsız kodlayıcı tarafından analiz edilmiştir. Başarısızlığa neden olan faktörler, dışsal ve içsel olarak iki tema altında kategorize edilmiştir. Bulgular, başarısızlığa en fazla içsel (işletme ile ilgili) faktörlerin neden olduğunu göstermektedir. Bunlar; sırasıyla finansal plansızlık, insan kaynakları sorunları, yanlış kuruluş yeri, düşük müşteri memnuniyeti, yüksek sabit maliyetler, işletme yöneticisi, muhasebe ve diğer faktörlerdir. Araştırma bulguları görüşmecilerin verdiği bilgiler ile sınırlı olup söz konusu faktörler ile ilgili, mevcut ve potansiyel yiyecek-içecek sektörü girişimcilerine önerilerde bulunulmuştur.

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Cite This Article

Yarış, A., Kanik, E. (2021). Reasons of Food and Beverage Businesses Fail. Güncel Turizm Araştırmaları Dergisi, Cilt: 5 Sayı: 2, 406–424. https://doi.org/10.32572/guntad.938859

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