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Journals / Beykoz Akademi Dergisi / 2026 / Cilt: 14 Sayı: 1

THE RELATIONSHIP BETWEEN BIG DATA CAPABILITY AND BUSINESS PERFORMANCE: THE MEDIATING ROLE OF SUPPLY CHAIN FLEXIBILITY AND THE MODERATING ROLE OF ENVIRONMENTAL UNCERTAINTY

BÜYÜK VERİ YETKİNLİĞİ İLE İŞ PERFORMANSI ARASINDAKİ İLİŞKİ: TEDARİK ZİNCİRİ ESNEKLİĞİNİN ARACILIK ROLÜ VE ÇEVRESEL BELİRSİZLİĞİN DÜZENLEYİCİ ROLÜ

Haldun Turan(İSTANBUL RUMELİ ÜNİVERSİTESİ)0000-0002-0701-7679
Pages
347–367
Publication Date
2026-06-24
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AI Summary & Key Takeaways

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⚡ TL;DR(Too Long; Didn't Read)

The findings revealed that BCD had a positive and significant effect on SCF (β=0.483, p<0.001).

📌 3 Key Takeaways

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Objective & Hypothesis:In this study, it was aimed to determine the effect of Big Data Capability (BDC) on Business Performance (BP) and the mediating role of Supply Chain Flexibility (SCF) and the moderating role of Environmental Uncertainty (EU) in this effect.
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Key Findings & Data:An online questionnaire was applied to 301 middle and senior managers reached by convenience sampling method; the data were analyzed by Structural Equation Modeling (SEM).
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Conclusion & Impact:The findings revealed that BCD had a positive and significant effect on SCF (β=0.483, p<0.001).
🔬Design:Survey & Empirical Study
📍Scope:Comprehensive Sample
⚙️Variables:Büyük Veri Yetkinliği · Tedarik Zinciri Esnekliği · Çevresel Belirsizlik

Abstract

In this study, it was aimed to determine the effect of Big Data Capability (BDC) on Business Performance (BP) and the mediating role of Supply Chain Flexibility (SCF) and the moderating role of Environmental Uncertainty (EU) in this effect. The universe of the research consists of businesses that benefit from digital technologies in their supply chain processes in Turkey. An online questionnaire was applied to 301 middle and senior managers reached by convenience sampling method; the data were analyzed by Structural Equation Modeling (SEM). The values for the measurement model (CFI=0.999, TLI=0.998, RMSEA<0.08) were perfectly agreed. The findings revealed that BCD had a positive and significant effect on SCF (β=0.483, p<0.001). SCF strongly affects BP (β=0.734, p<0.001), whereas the direct effect of BDC on BP was found to be insignificant (β=0.038, p=0.348). Since the indirect effect was significant (β=0.355, p<0.001), it was determined that SCF played a full mediating role in this relationship. In addition, EU has been found to have a moderator effect that weakens the relationship between BDC and SCF (β=−0.155, p=0.004). As a result, BDC does not directly increase BP; however, it develops indirectly through SCF.

Özet

Bu çalışmada, Büyük Veri Yetkinliğinin (BVY) İşletme Performansı (İP) üzerindeki etkisi ve bu etkide Tedarik Zinciri Esnekliğinin (TZE) aracılık, Çevresel Belirsizliğin (ÇB) ise düzenleyici rolünün belirlenmesi amaçlanmıştır. Araştırmanın evrenini Türkiye’de tedarik zinciri süreçlerinde dijital teknolojilerden yararlanan işletmeler oluşturmuştur. Kolayda örnekleme yöntemiyle ulaşılan 301 orta ve üst düzey yöneticiye çevrim içi anket uygulanmış; veriler Yapısal Eşitlik Modellemesi (YEM) ile analiz edilmiştir. Ölçüm modeline ilişkin değerler (CFI=0.999, TLI=0.998, RMSEA<0.08) mükemmel uyum göstermiştir. Bulgular, BVY’nin TZE üzerinde pozitif ve anlamlı bir etkisi olduğunu (β=0.483, p<0.001) ortaya koymuştur. TZE, İP’nı güçlü biçimde etkilemekte (β=0.734, p<0.001), buna karşın BVY’nin İP üzerindeki doğrudan etkisi anlamsız bulunmuştur (β=0.038, p=0.348). Dolaylı etki anlamlı olduğundan (β=0.355, p<0.001), TZE’nin bu ilişkide tam aracılık rolü üstlendiği belirlenmiştir. Ayrıca ÇB’nin, BVY ile TZE arasındaki ilişkiyi zayıflatan bir düzenleyici etkiye sahip olduğu görülmüştür (β=−0.155, p=0.004). Sonuç olarak, BVY İP’nı doğrudan artırmamakta; bununla birlikte esnek tedarik zincirleri aracılığıyla dolaylı biçimde geliştirmektedir.

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Cite This Article

Turan, H. (2026). THE RELATIONSHIP BETWEEN BIG DATA CAPABILITY AND BUSINESS PERFORMANCE: THE MEDIATING ROLE OF SUPPLY CHAIN FLEXIBILITY AND THE MODERATING ROLE OF ENVIRONMENTAL UNCERTAINTY. Beykoz Akademi Dergisi, Cilt: 14 Sayı: 1, 347–367. https://doi.org/10.14514/beykozad.1822636

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