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Journals / Trakya Üniversitesi Sosyal Bilimler Dergisi / 2026 / Cilt: 28 Sayı: 1

“#LetsInternetBetter” or “Less Internet Better”: Consumer Responses to Google’s #LetsInternetBetter

“İnterneti Daha İyi Kullanalım” veya “İnterneti Daha Az Kullanalım”: Google’ın #LetsInternetBetter Kampanyasına Yönelik Tüketici Tepkileri

Hediye Aydoğan(Akdeniz Üniversitesi İletişim Fakültesi)0000-0001-9696-8742
Sibel Hoştut(AKDENIZ UNIVERSITY)0000-0002-5372-1499
Pages
104–117
Publication Date
2026-06-30
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

It contributes to the understanding of how digital platforms influence public discourse on misinformation, suggesting directions for crafting more effective and inclusive social advertising campaigns.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:This research delves into the efficacy of Google's “#LetsInternetBetter” social advertising campaign in countering misinformation, by analyzing consumer reactions through YouTube comments.
📊
Key Findings & Data:Through thematic analysis of 994 comments, employing MAXQDA 2020, the research categorizes consumer responses into ad-related and brand-related themes, further dissecting them into cognition, affect, and behavioral intentions.
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Conclusion & Impact:It contributes to the understanding of how digital platforms influence public discourse on misinformation, suggesting directions for crafting more effective and inclusive social advertising campaigns.
🔬Design:Araştırma Makalesi
📍Scope:2020 Verileri
⚙️Variables:Yanlış Bilgi · Reklam · Tüketici Tepkisi

Abstract

This research delves into the efficacy of Google's “#LetsInternetBetter” social advertising campaign in countering misinformation, by analyzing consumer reactions through YouTube comments. It capitalizes on social networks as a rich data source for genuine insights into consumer opinions regarding misinformation and awareness campaigns. Through thematic analysis of 994 comments, employing MAXQDA 2020, the research categorizes consumer responses into ad-related and brand-related themes, further dissecting them into cognition, affect, and behavioral intentions. It introduces an expanded typology of commenter types, reflecting a broad spectrum of public engagement. Findings illustrate varied reactions, ranging from positive endorsements to critical skepticism, highlighting the campaign's global outreach. The research underscores the pivotal role of direct engagement in misinformation mitigation efforts but also emphasizes the potential of digital campaigns to polarize audiences. It emphasizes the necessity for nuanced, culturally attuned communication strategies in awareness campaigns to navigate the complexities of public perceptions. It contributes to the understanding of how digital platforms influence public discourse on misinformation, suggesting directions for crafting more effective and inclusive social advertising campaigns.

Özet

Bu araştırma, YouTube yorumları aracılığıyla tüketicilerin tepkilerini analiz ederek Google'ın “#LetsInternetBetter” sosyal reklam kampanyasının yanlış bilgilendirmeyle mücadeledeki etkinliğini araştırmaktadır. Çalışma, yanlış bilgilendirme ve farkındalık kampanyalarına ilişkin tüketici görüşlerine dair içgörüler sağlamak amacıyla sosyal ağlardan zengin bir veri kaynağı olarak YouTube yorumlarından yararlanmaktadır. MAXQDA 2020 niteliksel veri analizi programını kullanarak 994 yorumun tematik analizini gerçekleştirme yoluyla araştırma, tüketici tepkilerini reklamla ilgili ve markayla ilgili temalar halinde kategorize etmekte ve bunları ayrıca biliş, duygulanım ve davranışsal niyetler halinde parçalara ayırmaktadır. Geniş bir tüketici katılımı yelpazesini yansıtarak, yorumcu türlerinin genişletilmiş bir tipolojisini sunmaktadır. Bulgular, olumlu desteklerden eleştirel şüpheciliğe kadar çeşitli tüketici tepkilerini ortaya koymaktadır. Araştırma, yanlış bilgilerin azaltılması çabalarında doğrudan katılımın önemli rolünün altını çizmekte, ancak aynı zamanda dijital kampanyaların izleyicileri kutuplaştırma potansiyelinin de altını çizmektedir. Bu çalışma, dijital platformların yanlış bilgilendirme konusundaki tüketici söylemini nasıl etkilediğinin anlaşılmasına katkıda bulunarak, daha etkili ve kapsayıcı sosyal reklam kampanyalarının hazırlanmasına yönelik öneriler sunmaktadır.

🔖

Cite This Article

Aydoğan, H., Hoştut, S. (2026). “#LetsInternetBetter” or “Less Internet Better”: Consumer Responses to Google’s #LetsInternetBetter. Trakya Üniversitesi Sosyal Bilimler Dergisi, Cilt: 28 Sayı: 1, 104–117. https://ajindex.com/articles/1132202

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