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Journals / Trakya Üniversitesi Sosyal Bilimler Dergisi / 2026 / Cilt: 28 Sayı: 1

A Bibliometric Analysis of Airline Consumers’ Purchasing Behaviour in Digital Age

Dijital Çağda Havayolu Tüketicilerinin Satın Alma Davranışlarının Bibliyometrik Analizi

Muhammed Polat(ERZİNCAN BİNALİ YILDIRIM ÜNİVERSİTESİ)0000-0001-9169-1668
Pages
1–16
Publication Date
2026-06-30
DOI
—
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

This study fulfils an important gap from this perspective.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:Due to the application of developments in information and communication technologies to business processes in air transportation, it has come to possess a consumer base that, like in other sectors, can plan their travels in the virtual environment as they wish.
📊
Key Findings & Data:Within the scope of the bibliometric analysis technique, the science mapping analysis and performance analysis methods were utilized through the R-studio program's biblioshiny extension using the Web of Science database.
💡
Conclusion & Impact:This study fulfils an important gap from this perspective.
🔬Design:Araştırma Makalesi
📍Scope:Comprehensive Sample
⚙️Variables:Havayolu Tüketicileri · Satın Alma Davranışı · Bibliyometrik Analiz

Abstract

Due to the application of developments in information and communication technologies to business processes in air transportation, it has come to possess a consumer base that, like in other sectors, can plan their travels in the virtual environment as they wish. This has led to changes in consumer behaviour or consumption habits. This study aims to examine the purchasing behaviours of airline consumers in the digital age using bibliometric analysis methods through the existing literature. Within the scope of the bibliometric analysis technique, the science mapping analysis and performance analysis methods were utilized through the R-studio program's biblioshiny extension using the Web of Science database. The 93 results obtained were reduced to 68 as a result of exclusion criteria. East Asian universities are the most contributing universities. Journal of Air Transport Management (JATM) is the most productive journal. The most frequently used words are service quality, customer satisfaction, and loyalty. This finding explains the role of these three words in the formation of purchasing behaviour. In the relevant literature, it is observed that studies on the factors affecting purchasing behaviour or intention in air transportation are increasing. However, it is not known which of these variables stand out, which study has inspired other studies, or which study has been most frequently cited by other studies. This study fulfils an important gap from this perspective.

Özet

Bilgi ve iletişim teknolojilerinde yaşanan gelişmelerin hava taşımacılığı işletme süreçlerine uygulanmasıyla birlikte, diğer sektörlerde olduğu gibi, tüketicilerin seyahatlerini sanal ortamda istedikleri şekilde planlayabildikleri bir tüketici tabanı oluşmuştur. Bu durum, tüketici davranışlarında veya tüketim alışkanlıklarında değişimlere yol açmıştır. Bu çalışma, mevcut literatür üzerinden bibliyometrik analiz yöntemleri kullanılarak dijital çağda havayolu tüketicilerinin satın alma davranışlarını incelemeyi amaçlamaktadır. Bibliyometrik analiz tekniği kapsamında, Web of Science veri tabanı kullanılarak R-studio programının Biblioshiny eklentisi aracılığıyla bilim haritalama analizi ve performans analizi yöntemlerinden yararlanılmıştır. Bulgulara göre, elde edilen 93 çalışma, dışlama kriterleri sonucunda 68’e indirgenmiştir. En fazla katkı sağlayan kurumlar Doğu Asya üniversiteleridir. En üretken dergi Journal of Air Transport Management (JATM) olmuştur. En sık kullanılan anahtar kelimeler hizmet kalitesi, müşteri memnuniyeti ve sadakat olarak belirlenmiştir. Bu bulgu, söz konusu üç kavramın satın alma davranışının oluşumundaki rolünü açıklamaktadır. İlgili literatürde, havayolu taşımacılığında satın alma davranışını veya niyetini etkileyen faktörlere ilişkin çalışmaların arttığı gözlemlenmektedir. Bununla birlikte, bu değişkenlerden hangilerinin öne çıktığı, hangi çalışmanın diğer çalışmalara ilham verdiği veya hangi çalışmanın en sık atıf aldığı bilinmemektedir. Bu çalışma, bu açıdan literatürde önemli bir boşluğu doldurmaktadır.

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Cite This Article

Polat, M. (2026). A Bibliometric Analysis of Airline Consumers’ Purchasing Behaviour in Digital Age. Trakya Üniversitesi Sosyal Bilimler Dergisi, Cilt: 28 Sayı: 1, 1–16. https://ajindex.com/articles/1132194

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