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Journals / Balıkesir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi / 2026 / Cilt: 9 Sayı: 15

CUSTOMER LOYALTY ASSESSMENT IN HOTEL ENTERPRISES: AN APPLICATION IN FIVE STARS HOTEL ENTERPRISES IN İSTANBUL

OTEL İŞLETMELERİNDE MÜŞTERİ SADAKATİNİN DEĞERLENDİRİLMESİ: İSTANBUL’DAKİ BEŞ YILDIZLI OTEL İŞLETMELERİNDE BİR UYGULAMA

Murat Selim Selvi
Fatih Ercan
Pages
159–188
Publication Date
2006-05-01
DOI
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Selvi, M. S., Ercan, F. (2006). CUSTOMER LOYALTY ASSESSMENT IN HOTEL ENTERPRISES: AN APPLICATION IN FIVE STARS HOTEL ENTERPRISES IN İSTANBUL. Balıkesir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, Cilt: 9 Sayı: 15, 159–188. https://ajindex.com/articles/1124733

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