Journals / Öneri Dergisi / 2026 / Cilt: 21 Sayı: 66

A BIBLIOMETRIC REVIEW OF REVERSE INNOVATION: DISCIPLINARY EVOLUTION AND EMERGING RESEARCH FRONTIERS

TERS İNOVASYONUN BİBLİYOMETRIK ANALİZİ: DİSİPLİNER KATKILAR VE ORTAYA ÇIKAN ARAŞTIRMA SINIRLARI

Pages
551–571
Publication Date
2026-07-28
🏛️Bibliographic metadata and full text access for this article are provided via DergiPark.
DergiPark Record ↗
✨

AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

This research presents a comprehensive overview of the current state of RI and provides direction for both academicians and industry leaders.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:Reverse Innovation (RI) is a strategic concept that inverts the traditional flow of innovation by enabling innovations to emerge from developing markets and spread to developed economies.
📊
Key Findings & Data:Over the past decade, RI has attracted significant academic attention, particularly in domains such as healthcare, sustainability, and several sectors.
💡
Conclusion & Impact:This research presents a comprehensive overview of the current state of RI and provides direction for both academicians and industry leaders.
🔬Design:Araştırma Makalesi
📍Scope:2010 Verileri
⚙️Variables:İnovasyon · ters inovasyon · sürdürülebilir kalkınma hedefleri

Abstract

Reverse Innovation (RI) is a strategic concept that inverts the traditional flow of innovation by enabling innovations to emerge from developing markets and spread to developed economies. Over the past decade, RI has attracted significant academic attention, particularly in domains such as healthcare, sustainability, and several sectors. RI is not only in the field of technology transfer from one country to another but also connected to current global challenges. The purpose of this study is to conduct a comprehensive bibliometric analysis of RI by examining publications indexed in the Web of Science database between 2010 and 2024. Two hundred thirty-two publications containing the term 'RI' in the title, abstract, keywords, or author keywords were analyzed using VOSviewer software. This article examines studies in the field of RI by exploring various elements, including publication years, indexing databases, citation metrics, most-cited articles, research fields, related concepts, authors, journals, institutions, and countries of origin for the conducted studies. It also examines the relationship between RI and the United Nations Sustainable Development Goals (SDGs). RI is related to SDG 9 (industry, innovation, and infrastructure), SDG 3 (good health and well-being), sustainability, reverse logistics, green supply chains, and circular economy. This research presents a comprehensive overview of the current state of RI and provides direction for both academicians and industry leaders.

Özet

Ters inovasyon (Reverse Innovation, RI), yenilik akışının geleneksel yönünü tersine çevirerek yeniliklerin gelişmekte olan pazarlardan doğup gelişmiş ekonomilere yayılmasını sağlayan stratejik bir kavramdır. Son on yılda RI özellikle sağlık, sürdürülebilirlik ve çeşitli sektörlerde önemli akademik ilgi görmüştür. RI yalnızca ülkeler arası teknoloji transferi bağlamında değil, aynı zamanda güncel küresel sorunlarla da yakından ilişkilidir. Bu çalışmanın amacı, 2010–2024 yılları arasında Web of Science veri tabanında dizinlenen yayınları inceleyerek RI üzerine kapsamlı bir bibliyometrik analiz gerçekleştirmektir. Başlık, özet, anahtar kelimeler veya yazar anahtar kelimelerinde “RI” ifadesini içeren toplam 232 yayın, VOSviewer yazılımı kullanılarak analiz edilmiştir. Bu makale, RI alanındaki çalışmaları yayın yılları, indekslendiği veri tabanları, atıf metrikleri, en çok atıf alan makaleler, araştırma alanları, ilişkili kavramlar, yazarlar, dergiler, kurumlar ve ülkeler gibi çeşitli unsurlar bakımından incelemektedir. Ayrıca RI ile Birleşmiş Milletler Sürdürülebilir Kalkınma Amaçları (SDG’ler) arasındaki ilişki analiz edilmiştir. RI’nin SDG 9 (sanayi, inovasyon ve altyapı), SDG 3 (sağlık ve kaliteli yaşam), sürdürülebilirlik, ters lojistik, yeşil tedarik zincirleri ve döngüsel ekonomi ile bağlantılı olduğu görülmüştür. Bu araştırma, RI’nin mevcut durumuna ilişkin kapsamlı bir görünüm sunmakta ve hem akademisyenlere hem de sektör liderlerine yol gösterici nitelikte bulgular sağlamaktadır.

🔖

Cite This Article

Sayan, İ., Karabulut, A. T., Pehlivanoğlu, M. Ç., Akdal, S. (2026). A BIBLIOMETRIC REVIEW OF REVERSE INNOVATION: DISCIPLINARY EVOLUTION AND EMERGING RESEARCH FRONTIERS. Öneri Dergisi, Cilt: 21 Sayı: 66, 551–571. https://doi.org/10.14783/maruoneri.1893202

📄 Full Text PDF Viewer

📄

PDF görüntüleyici hazırlanıyor...

References (53)

  1. Agarwal, N., Grottke, M., Mishra, S., & Brem, A. (2017). A systematic literature review of constraint-based innovations: State of the art and future perspectives. IEEE Transactions on Engineering Management, 64(1), 3-15.
  2. Agnihotri, A. (2015). Low-cost innovation in emerging markets. Journal of Strategic Marketing, 23(5), 399-411.
  3. Bardakcı, A., Gürbüzer, Ş. G., & Akyıldız, B. (2019). Piramidin tabanında saklı hazine: Ters inovasyon hakkında bir tarama. Pamukkale Journal of Eurasian Socioeconomic Studies, 6(2), 70-91.
  4. Bhattacharyya, O., Wu, D., Mossman, K., Hayden, L., & McGahan, A. (2017). Criteria to assess potential reverse innovations: Opportunities for shared learning between high – and low-income countries. Globalization and Health, 13(4), 1-8.
  5. Borini, F. M., Costa, S., & Oliveira Junior, M. M. (2016b). Reverse innovation in multinationals: The role of local innovation ecosystem. Journal of Business Research, 69(6), 1985-1993.
  6. Borini, F. M., Costa, S., & Oliveira, M. D. (2016a). Reverse innovation antecedents. International Journal of Emerging Markets, 11(2), 175-189.
  7. Borini, F. M., Santos, L. L., & Brunhara, A. J. (2022). The differentiated role of organizational ambidexterity and organizational innovation in the subsidiary reverse knowledge transfer process. Journal of Knowledge Management, 26(1), 146-164.
  8. Corsi, S., & Di Minin, A. (2014). Disruptive innovation… in reverse: Adding a geographical dimension to disruptive innovation theory. Creativity and Innovation Management, 23(1), 76-90.
  9. DePasse, J. W., & Lee, P. T. (2013). A model for “reverse innovation” in health care. Globalization and Health, 9, 1-7.
  10. N., Kumar, S., Mukherjee, D., Pandey, N., & Lim, W. M. (2021). How to conduct a bibliometric analysis: An overview and guidelines. Journal of Business Research, 133, 285-296.
  11. Farrer, L., Marinetti, C., Cavaco, Y. K., & Costongs, C. (2015). Advocacy for health equity: A synthesis review. The Milbank Quarterly, 93(2), 392-437.
  12. Firoz, F., Mahboob, U., & Rahman, M. (2017). Reverse innovation: A review and research agenda. International Journal of Business and Society, 18(S4), 801-818.
  13. Ford, N. D., Patel, S. A., & Narayan, K. V. (2017). Obesity in low – and middle-income countries: Burden, drivers, and emerging challenges. Annual Review of Public Health, 38(1), 145-164.
  14. Gao, H., Ding, X. H., & Wu, S. (2020). Exploring the domain of open innovation: Bibliometric and content analyses. Journal of Cleaner Production, 275, 1-16, 122580.
  15. Giannetti, V., & Rubera, G. (2020). Innovation for and from emerging countries: A closer look at the antecedents of trickle-down and reverse innovation. Journal of the Academy of Marketing Science, 48, 987-1008.
  16. Govindarajan, V., & Ramamurti, R. (2011). Reverse innovation, emerging markets, and global strategy. Global Strategy Journal, 1(3-4), 191-205.
  17. Govindarajan, V., & Trimble, C. (2012). Reverse innovation: Create far from home, win everywhere. Harvard Business Press.
  18. Hadengue, M., de Marcellis-Warin, N., & Warin, T. (2017). Reverse innovation: A systematic literature review. International Journal of Emerging Markets, 12(2), 142-182.
  19. Hang, C. C., Chen, J., & Subramian, A. M. (2010). Developing disruptive products for emerging economies: Lessons from Asian cases. Research-Technology Management, 53(4), 21-26.
  20. Harris, M. (2013). Community health workers: An opportunity for reverse innovation. The Lancet, 382(9901), 1326-1327.
  21. Harris, M., Dadwal, V. S., & Syed, S. B. (2020). Review of the Reverse Innovation Series in Globalization and Health: Where are we and what else is needed? Globalization and Health, 16(1), 1-4.
  22. Harris, M., Weisberger, E., Silver, D., Dadwal, V., & Macinko, J. (2015). They hear ‘Africa’ and they think that there can’t be any good services. Globalization and Health, 11, 1-8.
  23. Harris, M., Weisberger, E., Silver, D., Dadwal, V., & Macinko, J. (2016). That’s not how the learning works–the paradox of Reverse Innovation: a qualitative study. Globalization and Health, 12, 1-8.
  24. Hashmi, S. H., Khan, M. A., & Ahmad, M. I. (2023). Strategic dimensions of reverse innovation: A conceptual synthesis. Journal of International Business Studies, 54(1), 88-102.
  25. Hossain, M. (2018). Frugal innovation: A review and research agenda. Journal of Cleaner Production, 182(1), 926-936.
  26. Hossain, M., Simula, H., & Halme, M. (2016). Can frugal go global? Diffusion patterns of frugal innovations. Technology in Society, 46, 132-139.
  27. Hou, F., & Li, C. (2023). Reverse innovation and firm value in emerging markets: Evidence from China. Accounting & Finance, 63(1), 161-198.
  28. Huang, K. G., & Li, J. (2019). Adopting knowledge from reverse innovations? Transnational patents and signaling from an emerging economy. Journal of International Business Studies, 50(7), 1078-1102.
  29. Immelt, J. R., Govindarajan, V., & Trimble, C. (2009). How GE is disrupting itself. Harvard Business Review, 87(10), 56-65.
  30. Jiménez-Jiménez, D., Martínez-Costa, M., & Sanz-Valle, R. (2019). Reverse knowledge transfer and innovation in MNCs. European Journal of Innovation Management, 23(4), 629-648.
  31. Karabulut, A. T. (2017). Can reverse innovation accelerate the growth of global companies? International Journal of Commerce and Finance, 3(2), 48-52.
  32. Khan, R. (2016). How frugal innovation promotes social sustainability. Sustainability, 8(10), 1-29, 1034.
  33. Le Bas, C. (2016). Frugal innovation, sustainable innovation, reverse innovation: Why do they look alike? Journal of Innovation Economics & Management, 21, 9-26.
  34. Ma, J., & Xu, Y. (2023). The reverse innovation strategies of the latecomer firms-a multiple-case study from China. International Journal of Technology Management, 91(1-2), 107-132.
  35. Malodia, S., Gupta, S., & Jaiswal, A. K. (2020). Reverse innovation: A conceptual framework. Journal of the Academy of Marketing Science, 48(5), 1009-1029.
  36. McCausland, T. (2023). Reverse innovation, frugal innovation, and jugaad. Research-Technology Management, 68(1), 28–35.
  37. Passas, I. (2024). Bibliometric Analysis: The Main Steps. Encyclopedia, 4(2), 1014-1025.
  38. Pisoni, A., Michelini, L., & Martignoni, G. (2018). Frugal approach to innovation: State of the art and future perspectives. Journal of Cleaner Production, 171, 107-126.
  39. Rosca, E., Arnold, M., & Bendul, J. C. (2017). Business models for sustainable innovation–an empirical analysis of frugal products and services. Journal of Cleaner Production, 162, 133-145.
  40. Rowthorn, V., Plum, A. J., & Zervos, J. (2016). Legal and regulatory barriers to reverse innovation. Annals of Global Health, 82(6), 991-1000.
  41. Sartor, M. A., & Beamish, P. W. (2014). Offshoring innovation to emerging markets: Organizational control and informal institutional distance. Journal of International Business Studies, 45(9), 1074–1095.
  42. Shan, J., & Khan, M. A. (2016). Implications of reverse innovation for socio-economic sustainability: A case study of Philips China. Sustainability, 8(6), 1-20, 530.
  43. Skopec, M., Issa, H., & Harris, M. (2019). Delivering cost effective healthcare through reverse innovation. BMJ, 367, l6205.
  44. Su, C., Kong, L., Ciabuschi, F., & Yan, H. (2021). Reverse innovation transfer in Chinese MNCs: The role of political ties and headquarters. Journal of International Management, 27(1), 1-17, 100829.
  45. Tsai, F. S., Cabrilo, S., Wang, C. C., & Tang, A. D. (2022). Open innovation and SME performance: The roles of reverse knowledge sharing and stakeholder relationships. Journal of Business Research, 148, 433-443.
  46. Von Zedtwitz, M., Corsi, S., Søberg, P. V., & Frega, R. (2015). A typology of reverse innovation. Journal of Product Innovation Management, 32(1), 12-28.
  47. Yapa, H. M., & Bärnighausen, T. (2018). Implementation science in resource-poor countries and communities. Implementation Science, 13(1), 154.
  48. Wang, N., & Wang, Y. (2024). Knowledge transfer from reverse innovation in global value chains. Economic Modelling, 141, 1-11, 106883.
  49. Winter, A., & Govindarajan, V. (2015). Engineering reverse innovations: Principles for creating successful products for emerging markets. Harvard Business Review, 93(7-8), 80-89.
  50. Winterhalter, S., Zeschky, M. B., & Gassmann, O. (2017). Business models for frugal innovation in emerging markets: The study of the medical device and laboratory equipment industry. Technovation, 66–67, 3–13.
  51. Yaşlıoğlu, D. T. (2019). Ters inovasyon: Türkiye ve dünyadan örnekler. Uluslararası Sosyal Araştırmalar Dergisi/ The Journal of International Social Research, 12(63), 1179-1184.
  52. Zeschky, M., Widenmayer, B., & Gassmann, O. (2014). Organising for reverse innovation in Western MNCs: The role of frugal product innovation capabilities. International Journal of Technology Management, 64(2-4), 255-275.
  53. Zhou, J., Blaylock, R., & Harris, M. (2020). Systematic review of early abortion services in low – and middleincome country primary care. Globalization and Health, 16(1), 1-11.