Journals / Yönetim ve Ekonomi Araştırmaları Dergisi / 2026 / Cilt: 24 Sayı: 1

THE SENTIMENTAL FRAME OF THE MEDIA: ANALYZING THE NEWS HEADLINES ABOUT IMMIGRANTS AND REFUGEES IN ONLINE NEWS SOURCES THROUGH SENTIMENT ANALYSIS AND TOPIC MODELING

Merve Boyacı Yıldırım(İSTANBUL GELİŞİM ÜNİVERSİTESİ, İKTİSADİ, İDARİ VE SOSYAL BİLİMLER FAKÜLTESİ, HALKLA İLİŞKİLER VE TANITIM BÖLÜMÜ, HALKLA İLİŞKİLER VE TANITIM PR. (TAM BURSLU))0000-0003-2198-0733
Pages
46–66
Publication Date
2026-03-21
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

The study uses computational social sciences to show that media content is both communicative and strategic, with social and political effects.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:This research examines the representation of immigrants and refugees in Türkiye's online news media through published news headlines.
📊
Key Findings & Data:At the end of 2024 and mid-2025, time series analysis shows increased negativity.
💡
Conclusion & Impact:The study uses computational social sciences to show that media content is both communicative and strategic, with social and political effects.
🔬Design:Modeling & Simulation
📍Scope:2024 Verileri
⚙️Variables:Immigrant · Refugee · Media Framing

Abstract

This research examines the representation of immigrants and refugees in Türkiye's online news media through published news headlines. A collection of headlines from four national news sources (TRT Haber, BirGün, Cumhuriyet, and Yeni Şafak) is examined using BERT-based sentiment analysis and BERTopic topic modeling. Negative feelings dominate news headlines across all media venues, while positive depictions are scarce. At the end of 2024 and mid-2025, time series analysis shows increased negativity. Topic modeling revealed border crossings, security, illegal immigration, mass deportation, and refugee discourses tied to national policy. Word cloud and co-occurring word pair studies show that "migrant caught", "irregular migrant", "detained”, "migrant smuggling" and "illegal" are frequently repeated. These discursive tendencies show that immigration is mostly framed as a security danger and control issue. The study uses computational social sciences to show that media content is both communicative and strategic, with social and political effects.

Özet

This research examines the representation of immigrants and refugees in Türkiye's online news media through published news headlines. A collection of headlines from four national news sources (TRT Haber, BirGün, Cumhuriyet, and Yeni Şafak) is examined using BERT-based sentiment analysis and BERTopic topic modeling. Negative feelings dominate news headlines across all media venues, while positive depictions are scarce. At the end of 2024 and mid-2025, time series analysis shows increased negativity. Topic modeling revealed border crossings, security, illegal immigration, mass deportation, and refugee discourses tied to national policy. Word cloud and co-occurring word pair studies show that "migrant caught", "irregular migrant", "detained”, "migrant smuggling" and "illegal" are frequently repeated. These discursive tendencies show that immigration is mostly framed as a security danger and control issue. The study uses computational social sciences to show that media content is both communicative and strategic, with social and political effects.

🔖

Cite This Article

Yıldırım, M. B. (2026). THE SENTIMENTAL FRAME OF THE MEDIA: ANALYZING THE NEWS HEADLINES ABOUT IMMIGRANTS AND REFUGEES IN ONLINE NEWS SOURCES THROUGH SENTIMENT ANALYSIS AND TOPIC MODELING. Yönetim ve Ekonomi Araştırmaları Dergisi, Cilt: 24 Sayı: 1, 46–66. https://doi.org/10.11611/yead.1751799

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