TURİZM DESTİNASYONLARINDA FAALİYET GÖSTEREN ÜRETİM İŞLETMELERİNDE ÇALIŞANLARIN TERS LOJİSTİK ALGISI

Özet

This study investigates the perceptions of reverse logistics among production companies’ employees in tourism destinations. Reverse logistics manages product returns and their impact on sustainability, which is crucial for businesses in such environments. Quantitative analysis was conducted using survey methodology to collect data from 450 employees in Antalya in August 2019, a renowned tourism destination. Parametric tests were conducted as the scores showed a normal distribution. Various tests such as factor analysis, independent samples t-test, and one-way ANOVA were used to examine the research objectives. The study examines five fundamental aspects of reverse logistics perception: recycling, remanufacturing, product improvement, alternative recycling methods, and refurbishment. The findings indicate a generally low perception of reverse logistics among the participants. There is no statistically significant difference in logistics perception based on gender, age, or income, unlike employees. However, unlike employees, it has been determined that logistics perception differs significantly according to marital status and educational background. It has been determined that unmarried employees have a more favorable attitude toward recycling than married employees. Furthermore, it has been observed that the refurbishing perceptions of primary school graduates' employees are lower. Consequently, unlike their counterparts, this study exposes the logistic perceptions of employees in manufacturing companies in tourism destinations. Results emphasize the significance of promoting sustainable practices in the tourism sector, highlighting the need for a deeper understanding and increased awareness of reverse logistics.