Evaluating efficiency using the technique of data envelopment analysis, case study: sales agents of Iran Khodro Company

Abstract

The importance of performance measurement for organizations has been identified and it plays an important role in many of them; Because it is one of the most important ways to obtain information for decision making in organizations. A performance evaluation method should be able to present the overall situation of the organization in relation to the organization's goals at any moment; Also, the position of the organization in relation to the surrounding environment is also an indicator of the effectiveness of the activities carried out in the organization. The current research is among descriptive survey and correlational research; It is also descriptive in nature. The present research was conducted in the period of 2017-2018.