NEW COMMUNICATION TREND OF THE CORPORATIONS: CORPORATE SOCIAL RESPONSIBILITY - AN ANALYSIS REGARDING CORPORATE SOCIAL RESPONSIBILITY CONSCIOUSNESS OF THE CORPORATIONS HAVING THE HIGHEST CORPORATE REPUTATION IN TURKEY

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Corporate social responsibility campaigns which are one of the most fundamental determinative subjectsin the connection of a corporation with the world and one of the most important parameters ofcorporate reputation are a long-term communication system. When we look at history, we see that theelements encouraging humans to social behaviours dated back centuries ago.Corporate social responsibility incorporates many studies such as making studies within the frameworkof ethical rules and preparing voluntary social campaigns other than obeying to the laws. Also,corporate social responsibility not only includes obeying to the legal and economical obligations butalso proactive and voluntary administration efforts regarding social and environmental problems.This study aims to reveal the viewpoints of the corporations of the highest standing in Turkey to CSRenterprises. Corporate social responsibility enterprises-related principles, strategies, social enterprisefields and evaluations of public relations implementers of “The Most Admired Companies in Turkey”,determined by Capital Monthly Business and Economy Magazine in 2008, will be presented. Therefore,a status determination study was performed by having a thorough interview with public relations'implementers that develop more integrated management policies by taking into considerationprojects providing benefits to society and all the social stakeholders and the environment, and contributeto excellent communication and accordingly the development of corporate reputation.