THE EFFECTS OF STRATEGIC MANAGEMENT PRACTICES AND RISK PERCEPTION ON COMPETITIVE ADVANTAGE

Özet

The aim of this research is to examine the impact of strategic management practices and risk perception on the competitive advantage. In the research, strategic management practices and risk perception were considered as independent variables and competitive advantage as dependent variable. The research is expected to contribute to the theoretical and practical aspects of the literature. The theoretical contribution of the research is that the effect of strategic management practices and the risk perception on ensuring competitive advantage is examined in a holistic model and filling the gap in this area. The contribution of the research in practice is that the risk perception and the effect of strategic management practices on the competitive advantage have been tested.