Examination of Corporate Identity Formation; Corporate Identity of Besiktas Gymnastics Club

Abstract

Football clubs around the world need to increase their brand awareness and create their identity while building their institutional structures. This study is conduct on Turkey's first club, Besiktas Gymnastics Club and to assess its corporate identity formation, trademark, logo, colors, history, vision and mission. Considering the changes from past to present, the institutional structure of the current club is studied. While conducting corporate identity studies, it has been observed that the culture of the neighborhood and the inhabitants where the club was established, the unity and solidarity among the supporters, the sense of belonging have affected the logo, the colors, the characters and the brand value of the club. Exploratory information analysis method was used as research method. Academic articles, newspaper archives, books and websites were used.