RELATIONSHIP OF CORPORATE SOCIAL RESPONSIBILITY WITH THE CORPORATE PERFORMANCE OF THE INDIAN FIRMS

Abstract

Purpose: Corporate Social Responsibility (CSR) has gained attention in recent years among the scholars globally. CSR plays a vital role in the sustainability of the corporates. For instance, CSR equips firms to build corporate image, gain legitimacy, adapt to opportunities, gain protection against external challenges and threats and maximize profits. The paper focuses on the contribution of the CSR activities made by the Indian Corporates and it also emphasizes the perfor-mance of the Indian corporates.