DOES BRAND IMAGE RESULT IN PLACEBO EFFECT? AN EXPERIMENTAL STUDY ON SOFT DRINKS

Ayla ÖZHAN DEDEOGLU, Yeliz AYANGİL

Dergi

Ege Akademik Bakış Dergisi

Sayı

2009 · Cilt: 9 - Sayı: 1

Sayfa

61–72

DOI

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