Dergiler / Türk Dünyası Dil ve Edebiyat Dergisi / 2021 / Sayı: 52
O’zbek Tilida Reklamalar
- Sayı
- 2021 · Sayı: 52
- Sayfa
- 443–464
- DOI
- —
Özet
Reklama sohasi yagona fan ob’ekti emas, iqtisodiyot, lingvistika, psixologiya, sotsiologiya kabi bir nechta soha egalari tomonidan o‘rganilgan va unga turli xil ta’riflar berilgan. Maqolada ana shu ta’riflar o‘rganib chiqilgan va mualliflar ta’rifi tavsiya qilingan. Reklamaning kelib chiqishi, tadriji va zamonaviy muloqot jarayonidagi o‘rni borasida ham fikrlar bildirilgan. Reklama O‘zbek muloqot diskursida deyarli yangi hodisa hisoblanadi. O‘zbeklar urf-odati va muloqot an’analariga mos keluvchi reklamalar yaratish ustida endigina ish olib borilmoqda. Reklama mahsulotining bozor iqtisodiyotidagi o‘rnini belgilashda va shunga ko‘ra namoyish turini tanlashda buyurtmachi tomonidan tayyor mahsulotning har qanday tomonini haqida ma’lumot berish va iste’mol qatlamini aniqlab olish talab etiladi. Shu va shu kabi qoidalarni ishlab chiqishda har qanday takliflar qabul qilinishi, ijtimoiy diaxron va sinxron holatlar natijasida jamiyatning dunyoqarashi o‘zgarishi sari reklama sohasini dunyo reklamachilari doirasida tasniflash muammosiga doir ko‘plab bahslar davom etaveradi turadi va hozirgi kungacha reklamaning yagona tasnifi tan olinmaydi. Ommaviy madaniyat inson ongini manipulyatsiya qiladi. Maqolada ommaviy madaniyatning reklama orqali kirib kelish jarayoni tahlil etilgan.
Abstract
Advertising is not just an object of science, it has been studied and given various definitions by the scholars of several fields, such as economics, linguistics, psychology, sociology. The article examines these definitions and recommends the authors about definitions. Opinions were also expressed on the origin, evolution and role of advertising in the modern communication process. Advertising is an almost new phenomenon in the Uzbek speech discourse. Works on this field are just underway to create advertisements that are in line with Uzbek traditions and communication traditions. In determining the position of the promotional product in the market economy and, accordingly, in choosing the type of presentation, the information is required to provide for the customers about each aspect of the finished product and determine the consumer layer. With the adoption of any proposals in the development of such and similar rules, the change in society’s outlook as a result of social diachronic and synchronous situations, there is a lot of debate on the problem of classifying the advertising industry among global advertisers. Popular culture manipulates the human mind. The article analyzes the process of penetration of popular culture through advertising.