DİJİTAL PLATFORMLAR, PİYASA GÜCÜ VE REKABET POLİTİKASI

Abstract

This article provides an overview of the specific features of digital platforms and their business models, highlighting the importance of data in this new business model. Together with network effects, economies of scale and scope, access to and control over data confers a significant degree of market power to dominant online platforms. This article reviews the current competition landscape in digital markets as well as the latest developments in competition law and policy regarding digital platforms. It concludes that competition laws and tools need to be adapted to the realities of digital markets; new ex ante regulations need to be developed to effectively deal with anticompetitive practices of gatekeeper platforms; and competition authorities should be equipped with adequate powers, legislation and regulation, as well as expertise in digital technologies and data analytics. This is the way forward to restore competition in digital markets and to make these markets fairer and accessible for both consumers and small businesses.