A STUDY ON CONSUMERS' PERCEPTION ABOUT CHINESE PRODUCTS AND THEIR WILLINGNESS TO BUY

Abstract

In recent years, the People's Republic of China has become a huge centre of manufacture. Manyof the products circulating in global markets are manufactured by China. Such products, whichreach very big sizes in quantity, can be bought for very fair prices. Involving a range of manydifferent prices and qualities, Chinese products are used by consumers in conscious orunconscious ways. The purpose of this study is to determine the general opinion, attitude andbehaviour of consumers regarding Chinese products that are widely used in our day. Theinfluence of the country of origin on buying behaviour is also addressed by the study. For thispurpose, a questionnaire was administered to 319 consumers. A frequency percentage analysiswas used to assess the data collected, and the t-test, variance analysis and cross tabulationwere utilised to study the approach towards Chinese products by the participants according totheir characteristics. The results showed that a majority of consumers have a negative attitudeagainst Chinese products, that they do not want to buy these products, and that country oforigin has a significant influence on their buying preference.