Researching of university students sport consumption

Abstract

The study determines the rank of consuming sport and sporting goods behavior of university students and presents ideas todevelop this behaviour. Sport marketing and sport consuming litarature has been scanned in content of the research. Theresearch has been applied by using a scale developed by Elmas et al. (8) which consist three dimensions as event consuming,media consuming and sporting goods consuming. After verifiying the scales reliabilitys and validity, normal distrubituonchecked and one sample t-test for bileteral variables, one way anova test for multi variables applied. The study’s scale has beenapplied by using random expample medhod on sophomore and further class students of university students in Ankara/Turkeyto collect data. University students sport consuming status according to their demographic values are reported at end of theresearch. The scale has two parts, demographic informations as a first and sport consuming scale as second part. SPSS 20 hasused to evaluate to collected data. It seems that male students consumes more sport than female students end of the research.Moreover according to results, while younger students attends sport related events more than older ones, students consumesmore sporting goods who has middle income than high or low ones. Students who does any kind of sport or follows itconsumes more sport in all three dimentions.