Common Method Variance: Procedural and Methodological Remedies

Abstract

This methodological paper focuses on the nature and remedies of the common method variance. We expect that this paper, which integrates the remedies of common method variance, will increase interest in common method variance among Turkish marketing researchers. In addition, this paper is expected to serve as a guideline on dealing with common method variance. This paper will help readers in two main ways. First, readers will benefit from this paper finding the best solution of common method variance in their particular situations. Second, readers will capture the big picture of common method variance remedies, which can help readers to develop a novel remedy for common method variance in the future.