Tribal Modern: Branding New Nations in the Arab Gulf

Abstract

obsession with authenticity and constant reference to cultural and tribal purity, or asala, is very much related to the challenges posed by globalisation and modernity, as nations attempt to rebuild their cultural identities. Therefore, she notes that the Arab Gulf states, "whose citizens are the first generation to grow up with a national, rather than a regional identity, are involved in a future articulation of a largely unrecorded past that lies buried under the surface