Tüketim toplumunun değerleri: Basın ilanlarının göstergebilimsel bir incelemesi

Abstract

As an extension and result of contemporary capitalism, consumption society continues to increase its efficiency and existence by the effects of globalization. The advertising industry with its products and messages is based on this system. Commercials that can be accepted as an extension, creator or result of consumption society have a very important and key role in order to understand and analyze this structure. Different causes of individuals’ orientations towards consumption activities support this structure of consumption society and the nature of advertising messages. The aim of this study is to display the nature and value of consumption society by analyzing print advertisings with the method semiologic. As such we try to analyze implicit meanings of these advertisings and understand secondary aims of contemporary society structures.