THE CORPARATE-VALUES-ADAPTION LEVEL OF SALES STAFF AND DIFFERENCES AMONG THESE VALUES: THE MEASUREMENT OF THE LEVEL OF ADOPTION OF CORPORATE VALUES BY THE SALES STAFF IN THE FURNITURE INDUSTRY

Abstract

As a key factor in the organizational culture as well as in the institutionalization, the values become premises for the competitiveness. However, the abstract definition of values leads to lack in their determination, adaptation by the employees, as well as in their impact measurement. The aim of this paper is to develop the measurable sub-corparate values. In this context, it is measured the level of corporate values adopted by the sales staffs and in this context, the level of adaption of corporate values by the sales staff is measured and sub-factors of corporate values were identified. This survey is conducted among the sales staffs in various sales staffs of Istikbal and Bellona, which are one of the leading furniture brands in Turkey. Eight values defined by 25 parameters