Use of Colors and Music in a Store Atmosphere

Abstract

In this study the use of colors and music has been analyzed with respect to their demographic properties. For this reason face to facesurvey method has been used to 100 clients at a shopping mall in Istanbul, Şişli. Acquired data has been analyzed with variance and ttest analyses. In the end the study showed that there is a meaningful relationship with people who pay attention to colors and music ata store atmosphere and their education status. Further analyses also showed that there is a meaningful relationship with Gender andMusic, Income, Profession and the use of colors.