Nation vs. region: Turkish serials and the fail of Mission of Bulgarian historiography to construct “Grand narrative” of so called Bulgarian national revival epoch

Abstract

The paper is focused on the image of Turkey and Turkish society in Bulgarian academic, school and mass publicity. According to author’s ideas, hard nationalistic narrative was leveled by Turkish telenovellas, which were able to meet viewers’ expectations and to match regional representations about cultural richness and depth. The main methodology frames used are content analysis, representation analysis, receptive esthetics and open reading, taking into account the background of social projects and ideologies