Iğdır İlinde Tüketicilerin Komşu Ülkelerden Gelen Gıda Ürünlerini Ayırt Edip Edememe Durumunun Satın Alma Kararlarına ve Satın Alma Davranışlarına Etkisi

Effects of Consumers Living In Igdır Central District on Both Purchasing Desicions and Purchasing Behaviours of Distinguish The Border Trade and Products Come From Illegal Ways

Özet

Bu çalışmanın amacı, Iğdır ili merkez ilçede komşu ülkelerden gelen gıda ürünlerini

Abstract

The aim of this study is to evaluate purchasing behaviors of consumers, beingdistinguished by consumers for food products coming from neighboring countries to Iğdır centraldistrict. As a part of the study, the data from 198 participants with face to face questionnairemethod were used. According to the results of the study, 74.75% of consumers could distinguishproducts coming through border-trade and illegal ways. When buying a product with the sameprice, the effects of the border trade and illegal ways on the purchasing desicions is examined.The knowledge of these products affects the purchasing desicions of 44.45% of the consumers,while the purchase of 44.95% of the consumers it does not affect desicions. This study examinesthe effects of consumers living in Iğdır central district on both purchasing desicions and thepurchasing behaviours of distinguishing the border trade and products coming from illegal waysfrom other products.