Kadın Bağı Reklamlarındaki Dilsel ve Dilötesi Aktarımlar Üzerine Bir İnceleme

Abstract

This study examines 23 feminine hygiene products in the light of Fairclough's (1989, 1991, 1992, 1995) Critical Discourse Analysis model. Proclaiming that language is conceived as social practice which exists in a dialectical relationship with social structure and the wider culture, language use in feminine hygiene product advertisements is considered to sustain, underline and reinforce traditional point of view on menstruation. This view is discussed through the analysis of elliptical structures, indirect and euphemistic language use, collocation, thematization, tone of discourse, and discourse texture.