To What Extent are We Aware of Our Attitudes? Implicit Attitudes and Implicit Measures

Abstract

In this review, the aim is to familiarize readers to the concepts of implicit attitudes and implicit measures. It is also intended to speculate about the multidimensional expressions of implicit attitudes evaluated through dif— ferent implicit measures. In the following parts, attitude as concept will be discussed by emphasizing the differ— entiation of explicit and implicit attitudes as theoretical concepts. Subsequently, implicit measures will be intro— duced.