Dergiler / Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi / 1983 / Sayı: 5
PAZARLAMA YÖNETİM FONKSİYONLARI AÇISINDAN HİZMET PAZARLAMASI
- Sayı
- 1983 · Sayı: 5
- Sayfa
- 123–137
- DOI
- —
Özet
The share of ali types of Services is increasing in both the organizational and personal budgets, but since there is a lack of information on the marketing of Services, those engaged in service industries must necessarily lean heavily on product marketing methods.