MALATYA'DA SPOR MERKEZLERİNE DEVAM EDEN BİREYLERİN SPORDAN VE SPOR MERKEZLERİNDEN BEKLENTİLERİNİN KARŞILANMA DÜZEYLERİNİN İNCELENMESİ

ANALYZING OF EXPECTATIONS LEVEL OF INDIVIDUALS WHO GO TO SPORTS CENTRE IN MALATYA FROM SPORT AND SPORTS CENTRE

Özet

Bu araştırmanın amacı; Malatya'da spor merkezlerine devam eden bireylerin spordan ve spor merkezlerinden beklentilerinin karşılanma düzeylerinin incelenmesidir. Sağlıklı yaşam ve spor merkezleri tüm dünyada olduğu gibi Türkiye'de de sayıları giderek artan ve hizmet sektöründe geniş bir yer kaplayan sektör haline gelmiştir. Özellikle yoğun iş temposu ve hareketsiz yaşantıya maruz kalan insanların fiziksel, sosyal ve zihinsel anlamda kendilerini tamamlamak için, sağlıklı yaşam ve spor merkezlerine ciddi anlamda ilgi gösterdiği bilinmektedir. Araştırmanın evrenini Malatya ilinde spor merkezlerine devam eden bireyler oluştururken, örneklemini ise bu spor merkezlerinden yararlanan 836 kişi oluşturmaktadır. Araştırmada Bingöl (2010)'ün "Spor merkezlerinden beklentilerin karşılanma düzeyi ölçeği" kullanılmıştır. Verilerin analizinde spss paket programı kullanılmıştır. Araştırmamıza katılan bireylerin spordan ve spor merkezlerinden beklentilerin karşılanma düzeyi cinsiyet değişkenine göre spor merkezlerine devam eden bireylerin spordan ve spor merkezlerinden beklentilerinin karşılanma düzeyleri arasında anlamlı farklılığa rastlanmadığı görülmüştür(p 0.05). Gelir düzeyleri değişkenine göre spor merkezlerine devam eden bireylerin spordan ve spor merkezlerinden beklentilerinin karşılanma düzeyleri arasında anlamlı farklılık olduğu görülmüştür (p=0.002). Spor yapma zamanı değişkenine göre spor merkezlerine devam eden bireylerin spordan ve spor merkezlerinden beklentilerinin karşılanma düzeyleri arasında anlamlı farklılık olduğu görülmüştür (p=0.001). Sonuç olarak; bireylerin "Spor merkezlerinden beklentilerin karşılanma düzeyi ölçeği" maddelerine verdikleri cevaplara göre Malatya'da spor merkezlerine devam eden bireylerin spordan ve spor merkezlerinden beklentilerinin yüksek oranda karşılandığı sonucuna ulaşılmıştır

Abstract

The aim of this study is to investigate the level of meeting the sports and sports centers expectations of individuals who attend to sports centers in Malatya. Healthy life and sports centers, with an increasing number, became a major sector which has a large place in the service industry in Turkey as well as it is in the world. It is known that especially individuals who go through a busy work schedule and an inactive life considerably show an interest to healthy life and sports centers in order to self-actualize themselves socially and mentally. The population of the study comprises of individuals who attend to sports centers in the city of Malatya while the sample group comprises of 830 individuals who benefit from these sports centers. In the study, Bingöl (2010)’s “Level of meeting the expectations in sports centers scale” was employed. In the analysis of the data, SPSS package software was used. The levels of meeting the sports and sports centers expectation of individuals who participated in the study, according to gender variable, did not demonstrate a meaningful difference between the levels of meeting the sports and sports centers expectations of individuals who attend to sports centers (p<0.05). According to age variable, it was observed that there is no meaningful difference between the levels of meeting the sports and sports centers expectations of individuals who attend to sports centers (p<0.05). According to education level variable, it was observed that there is no meaningful difference between the levels of meeting the sports and sports centers expectations of individuals who attend to sports centers (p<0.05). According to income level variable, it was observed that a meaningful difference exists between the levels of meeting the sports and sports centers expectations of individuals who attend to sports centers (p<0.002). According to time of exercising variable, it was observed that a meaningful difference exists between the levels of meeting the sports and sports centers expectations of individuals who attend to sports centers (p<0.001). As a result, according to the answers individuals gave to the matters of “Level of meeting the expectations in sports centers scale”, it was concluded that the sports and sports centers expectations of individuals who attend to sports centers in Malatya are met at a high rate. Healthy life and sports centers, with an increasing number, became a major sector which has a large place in the service industry in Turkey as well as it is in the world. It is known that especially individuals who go through a busy work schedule and an inactive life considerably show an interest to healthy life and sports centers in order to self-actualize themselves socially and mentally (Öztürk et al., 2011). Sports centers are one of the institutions which take on the tasks of making sports widespread in every section of society without discriminations of gender, age, education level and certain physical qualifications, and exercising throughout a whole lifetime. Sports centers are established in order to produce and market the services which can satisfy the social needs of the society and meet the sports needs of people (Ekenci and İmamoğlu, 2002). Today, competition levels are considerably increased in service industries in sports just as in other industries. In the competitive environment, sports businesses make a great deal of effort in order to maintain the continuity of their businesses, increase their profits, not losing customers and add new ones to the current customer potential (Alpullu et al., 2008). Today, sports take the attention of many people as a huge social dynamic and become increasingly more organized (Yıldız, 2006). Sports, which became an inseparable whole with human life, play a significant role in people’s becoming healthy, successful and happy in their life and keeping in high spirits (Yalçınkaya et al., 1993). Individuals who do sports regularly have more self-confidence, a more balanced and decent mental health in addition to having physical qualities such as a more regular cardiovascular function and, more durable and flexible skeleton and muscle system (Kalyon, 1997). Health and vitality movement is a phenomenon which develops rapidly in the world (Afthinos, Theodorakis and Nassis, 2005). In parallel with that, this movement started to develop in our country as well. With the effects of advertisement, television programs and positive interaction by word of mouth, an awareness towards the phenomenon of health and vitality was raised in a large part of our society. The individuals who give importance to that phenomenon started to turn to sports centers in the recent times (Yıldız and Tüfekçi, 2010). Method The study was carried out on private sports centers in the city center of Malatya in 2016. Subjects who participated in the questionnaire were chosen from individuals who actively attend to any of these sports centers. 836 individuals who participated voluntarily in the study comprise of 393 female subjects and 443 male subjects. The questionnaire consists of two parts. The first part includes the subject’s age, gender and the time they maintained exercising and the second part includes Bingöl (2010)’s “Level of meeting the expectations in sports centers scale”. It also includes questions related to the investigation of the levels of the levels of meeting the sports and sports centers expectations of sedentary individuals who attend to sports centers. The questionnaire consists of 19 questions. A 5-point Likert-type scale was used in the questionnaire. The matters of the scale are presented as 1: Strongly Disagree, 2: Disagree, 3: Partly Agree, 4: Agree and 5: Strongly Agree. The evaluation of the data: In the evaluation of the data acquired from the questionnaire, SPSS 21.0 Package Software was used. In the evaluation of the data, mean, standard deviation, frequency and percentage distributions were tabled and interpreted. Addit