The perceived risk and value based model of online retailing

Assist. Prof. Figen YILDIRIM,Assist. Prof. Özgür ÇENGEL,,

Dergi: Ajit-e Bilişim Teknolojileri Akademik Dergisi
Sayı: 2012 · Cilt: 3 Sayı: 9
Sayfa: —
DOI: —

Özet

109

Abstract

\n Online retailing, perceived value, perceived risk, willingness to buy, willingness to recommend, PLS path modeling

Anahtar kelimeler: Online retailing,perceived value,perceived risk,willingness to buy,willingness to recommend,PLS path modeling,İnternet perakendeciliği, algılanan değer, algılanan risk, satınalma niyeti, tavsiye niyeti