THE EFFECTS OF THE PERCEIVED CORPORATE REPUTATION ON COUNTERPRODUCTIVE WORK BEHAVIOUR

Abstract

Counterproductive work behaviour (CWB) is a concept that is gaining importance as it is costly toorganizations and detrimental to employee’s quality of work life. Therefore, this study aims to analyze the effectsof perceived corporate reputation (PCR) on CWB. Data drawn from 90 employees of companies in MarmaraRegion of Turkey was used to test the relationship. Regression analyses indicate that PCR has negative effects onthree dimensions of CWB including abuse, production deviance and withdrawal. However, results did not showany significant relationship between PCR, sabotage and theft dimensions of CWB.